Director, Brand and Creative

Director, Brand and Creative

The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Director of Brand & Creative is responsible for shaping the New York Red Bulls' brand identity and ensuring it is powerfully expressed across every fan and marketing touchpoint. This role leads brand positioning, campaign development, and creative execution - serving as the central point between storytelling, design, and performance.

Reporting into the Chief Marketing Officer, this leader oversees the in-house creative and social teams and plays a key role in shaping our integrated marketing strategies. They bring a lifestyle marketing mindset with CPG discipline and a deep appreciation for what makes a brand matter in culture. Not a designer by trade, but a sharp-eyed brand thinker who knows good creative when they see it and knows how to get it made.

Job Description

Brand Strategy & Expression

• Steward and evolve the New York Red Bulls brand, ensuring consistency, distinctiveness, and emotional resonance across all channels.
• Translate club values and business objectives into breakthrough creative campaigns that build fan affinity, spark conversation, and drive results.
• Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives.
• Lead brand strategy development, positioning, and annual planning to drive long-term growth and market differentiation.
• Translate insights and data into compelling brand narratives, go-to-market strategies, and executive-ready presentations.
• Act as the brand steward, ensuring all communications, campaigns, and assets ladder back to the core strategy and identity.

Creative Leadership

Social Media, Influencer & Channel Strategy

Cross-Functional & Fan-Focused Collaboration

Insights, Impact & Optimization

Qualifications

Additional Information

Due to the cyclical nature of the entertainment industry, the employee may be required to work varying schedules to reflect the business needs of the company.

The base salary range for this position is $120,000 - $140,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include : Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and / or work location)

Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.