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Graphic Designer / Content Creator (Holmdel)
Graphic Designer / Content Creator (Holmdel)Iconic Candy • Holmdel, NJ, US
Graphic Designer / Content Creator (Holmdel)

Graphic Designer / Content Creator (Holmdel)

Iconic Candy • Holmdel, NJ, US
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Graphic Designer / Content Creator

Location : On-site Holmdel, NJ (Local candidates only)

Employment Type : Full-Time

Reports To : Director of Marketing

Company : Iconic Candy LLC

Compensation & Benefits : $65,000 $85,000 + Health Insurance

About Iconic Candy

At Iconic Candy, we dont just make candy we revive it . We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.

We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase. As we scale into our next chapter, were searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.

This role blends design, content creation, photography, videography, and digital creativity . Youll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok / Reels content, website assets, email marketing, and digital storytelling.

KEY RESPONSIBILITIES

1. Graphic Design (Retail + Digital)

  • Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets
  • Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns
  • Maintain and evolve the visual identities for each Iconic Candy brand
  • Produce clean, production-ready files for print & digital vendors
  • Ensure consistency across all consumer, retail, and B2B touchpoints

2. Content Creation (Photo + Video)

  • Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)
  • Film and edit short-form TikTok and Reels content aligned with current trends
  • Style, light, and stage products for creative shoots
  • Capture behind-the-scenes, UGC-style moments, and trend-led concepts
  • Manage, organize, and archive a digital library of content assets
  • 3. Social Media Creative Support

  • Work with the Director of Marketing to execute content calendars
  • Produce daily / weekly creative assets for TikTok, Instagram, Facebook, YouTube
  • Assist with posting, scheduling, and optimizing content
  • Brainstorm fresh, fun, and viral video ideas aligned with brand tone
  • Support influencer & partnership content needs
  • 4. Website & Digital (Retail + DTC)

  • Assist with website design updates, page layout, and visual optimization on Shopify
  • Create and update product images, 3D renders, and promotional banners
  • Design digital assets for both DTC and B2B retail partner portals
  • Ensure content is optimized for mobile and responsive formats
  • Support creation of digital catalog pages and retailer marketing kits
  • QUALIFICATIONS

  • 37 years experience in graphic design + content creation (CPG / food / bev a plus)
  • Expert in Adobe Creative Suite : Photoshop, Illustrator, InDesign, Premiere, Lightroom
  • (After Effects a strong plus)
  • Strong photography + videography skills, including lighting and editing
  • Experience creating content for Instagram, TikTok, YouTube, and social-first formats
  • Solid understanding of brand identity, layout, typography, color, and composition
  • Familiarity with Shopify, Canva, Klaviyo, or similar tools is a plus
  • Able to thrive in a fast-paced, creative, entrepreneurial environment
  • Highly organized, detail-oriented, and able to manage multiple deadlines
  • Must live within commuting distance of Holmdel, NJ and be available on-site daily
  • Must provide a portfolio with relevant social, photo, video, and design work
  • HOW TO APPLY

    Please submit : Your resume

    A link to your portfolio (or attached samples)

    A brief note explaining why youre a great fit

    Bonus : Include a mock Instagram post, TikTok concept, or short video idea for one of our brands.

    📧 Email : info@iconiccandy.com

    👤 Hiring Manager : Jordan Wiesen

    🕒 Applications accepted on a rolling basis apply early!

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    Content Creator • Holmdel, NJ, US

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