Graphic Designer / Content Creator
Location : On-site Holmdel, NJ (Local candidates only)
Employment Type : Full-Time
Reports To : Director of Marketing
Company : Iconic Candy LLC
Compensation & Benefits : $65,000 $85,000 + Health Insurance
About Iconic Candy
At Iconic Candy, we dont just make candy we revive it . We specialize in bringing back the nostalgic favorites you grew up with, and reimagine them for a new generation. From Creme Savers to Retro Sours, Bubble Jug, Squeeze Pop, Ouch!, and more, we live at the intersection of newstalgia, bold flavor innovation, viral storytelling, and culture-first brand building.
We are a fast-growing, family-owned CPG brand with national distribution and a passionate, expanding fanbase. As we scale into our next chapter, were searching for a multi-talented creative who can bring bold ideas to life across retail, digital, and social platforms.
This role blends design, content creation, photography, videography, and digital creativity . Youll bring our brands to life visually across retail displays, packaging concepts, social media, TikTok / Reels content, website assets, email marketing, and digital storytelling.
KEY RESPONSIBILITIES
1. Graphic Design (Retail + Digital)
- Design compelling visuals for packaging, retail displays, shelf talkers, endcaps, POS signage, trade show graphics, and sell sheets
- Create standout digital assets for social media, website banners, emails, ads, product launches, and brand campaigns
- Maintain and evolve the visual identities for each Iconic Candy brand
- Produce clean, production-ready files for print & digital vendors
- Ensure consistency across all consumer, retail, and B2B touchpoints
2. Content Creation (Photo + Video)
Plan, shoot, and edit high-quality product photography (lifestyle, flat lay, in-use, seasonal)Film and edit short-form TikTok and Reels content aligned with current trendsStyle, light, and stage products for creative shootsCapture behind-the-scenes, UGC-style moments, and trend-led conceptsManage, organize, and archive a digital library of content assets3. Social Media Creative Support
Work with the Director of Marketing to execute content calendarsProduce daily / weekly creative assets for TikTok, Instagram, Facebook, YouTubeAssist with posting, scheduling, and optimizing contentBrainstorm fresh, fun, and viral video ideas aligned with brand toneSupport influencer & partnership content needs4. Website & Digital (Retail + DTC)
Assist with website design updates, page layout, and visual optimization on ShopifyCreate and update product images, 3D renders, and promotional bannersDesign digital assets for both DTC and B2B retail partner portalsEnsure content is optimized for mobile and responsive formatsSupport creation of digital catalog pages and retailer marketing kitsQUALIFICATIONS
37 years experience in graphic design + content creation (CPG / food / bev a plus)Expert in Adobe Creative Suite : Photoshop, Illustrator, InDesign, Premiere, Lightroom(After Effects a strong plus)Strong photography + videography skills, including lighting and editingExperience creating content for Instagram, TikTok, YouTube, and social-first formatsSolid understanding of brand identity, layout, typography, color, and compositionFamiliarity with Shopify, Canva, Klaviyo, or similar tools is a plusAble to thrive in a fast-paced, creative, entrepreneurial environmentHighly organized, detail-oriented, and able to manage multiple deadlinesMust live within commuting distance of Holmdel, NJ and be available on-site dailyMust provide a portfolio with relevant social, photo, video, and design workHOW TO APPLY
Please submit : Your resume
A link to your portfolio (or attached samples)
A brief note explaining why youre a great fit
Bonus : Include a mock Instagram post, TikTok concept, or short video idea for one of our brands.
📧 Email : info@iconiccandy.com
👤 Hiring Manager : Jordan Wiesen
🕒 Applications accepted on a rolling basis apply early!