Digital Marketing Advisor, User Experience (UX) Strategy Hybrid

DIGITAL MARKETING ADVISOR USER EXPERIENCE STRATEGY

Position Summary

The Digital Marketing Advisor User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager this is a new role aimed at conducting audience research across B2B patient and provider segments and developing strategies to inform design navigation and content improvements. The ideal candidate will bring a blend of UX research expertise strategic thinking and strong communication skills to help shape audience-first digital experiences.

The person in this role should be able to :

• Conduct audience segmentation research and develop user personas across B2B patient and provider audiences
• Script and conduct user testing to inform site enhancements
• Map and analyze user journeys to inform website strategy and content development
• Collaborate with UX design data analytics content strategy engineering accessibility and marketing teams to deliver cohesive digital experiences
• Track and synthesize user feedback to continuously improve user journeys
• Contribute to quarterly reports on site performance insights and recommendations
• Present research findings and strategic recommendations to stakeholders at all levels
• Work comfortably in collaboration tools such as Wrike Mural Figma and Dscout
• Demonstrate a working understanding of website content management systems

Duties and Responsibilities

Ideal candidates will offer

If you will be working at home occasionally or permanently the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download / 5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision a commitment to changing lives. At The Cigna Group were dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services we are committed to enhancing the lives of our clients customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email : for support. Do not email for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco / nicotine users in states where that is legally permissible. Candidates in such states who use tobacco / nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include : Alabama Alaska Arizona Arkansas Delaware Florida Georgia Hawaii Idaho Iowa Kansas Maryland Massachusetts Michigan Nebraska Ohio Pennsylvania Texas Utah Vermont and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances.

Required Experience :

Unclear Seniority

Key Skills

Computer Science,user experience,User Interface,SME,CSS,Interaction Design,Windows,Android,Usability Studies,Visual Design,HTML,User Research,JavaScript,Web Services,Wireframes

Employment Type : Full-Time

Experience : years

Vacancy : 1