Senior Product Marketing Manager, SMB Audience + Digital Growth

About Hiya

Hiya, we’re revolutionizing voice communication. Our mission is to modernize voice with intelligence for security and productivity. Since 2015, when we introduced the first mobile caller ID and spam-blocking apps, we’ve been at the forefront of voice intelligence innovation. In 2016, we partnered with Samsung and AT&T to launch Hiya Protect, the first network-based spam-blocking solution. In 2019, we introduced Hiya Connect, a branded call SaaS platform that helps businesses reach more customers by phone. Today, our Voice Intelligence Platform supports over 500 million users globally. By using adaptive AI and audio intelligence, it delivers smarter, safer, and more productive voice calls across networks, apps, and devices. Our network & solution partners have grown to include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, FICO, Twilio, and more.

About the Position

Hiya is seeking a Product Marketing Manager (PMM) to lead go-to-market strategy and growth for our SMB audience and digital self-service experience. You’ll shape how small and midsize businesses discover, understand, and buy Hiya, while also optimizing the self-serve experience for all customers who purchase and onboard digitally.

This role sits at the intersection of product, marketing, and revenue. You’ll define and reach our SMB audience with clear, differentiated messaging and campaigns, while also driving automated, scalable growth for customers who buy without direct sales engagement. It’s a mix of audience strategy and growth execution, ideal for someone who loves combining storytelling with data-driven optimization.

You’ll join a small, high-impact product marketing team responsible for defining and communicating the value of Hiya’s products across some of our core audiences.

What You’ll Do

Go-to-market strategy : define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.

Product partnership : work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.

Audience clarity : develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.

Self-serve funnel : partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.

Conversion experiments : design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.

Campaign development : drive scalable, automated growth through website, email, and in-product programs.

Product storytelling : turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.

Performance analysis : track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.

Qualities that will make you successful

3–6 years in SaaS product marketing, growth marketing, or a hybrid PMM / growth role

Hands-on experience with digital or product-led growth : website optimization, trials, activation journeys

Ability to turn complex capabilities into clear, outcome-driven messages for SMB buyers

Comfort working with funnel data, conversion metrics, and A / B testing to guide decisions

Strong cross-functional collaborator across product, marketing, design, and sales

Curiosity for user behavior and how small optimizations drive outsized results

The person in this role must embody Hiya’s key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.

The requirements listed in the job descriptions are guidelines. You don’t have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

More Details

The base compensation for this role is $155,000-$190,000. When determining compensation, a number of factors will be considered : skills, experience, job scope, location, and competitive compensation market data.

Start Date : Immediately

Status : Full-time

Type : Hybrid, 2 days per week in our Seattle office

Location : Seattle, WA

Travel Requirements : 15-25%

Department : Marketing

Reports to : Director of Product Marketing

Direct Reports : None (IC role)

Benefits

Equity compensation

401K program with 3% match through Fidelity Investments

Self managed vacation plan

15 Paid holidays including Recharge Days

100% covered medical, dental, and vision for the employee and 50% coverage for dependents

Flexible spending, health savings accounts and Pretax dependent day care savings plan

Paid parental leave

Voluntary Life and AD&D, and Accident insurance options

Employer-paid life insurance

Employer-paid long-term disability coverage (in qualifying states)

Donation Matching for a charity of your choice (up to $1,000 / year)

$1,000 / year reimbursement in Professional Development funds

This position is based in Seattle, WA, USA.

We are building a team with a variety of perspectives, identities, and professional experiences. We evaluate great candidates through a business lens and we strongly believe that diversity and unique perspectives make our company stronger, more dynamic, and a great place to build a career.

Our team has won various awards over the last 4 years from Built-in Seattle and Seattle Business Week to #86 on Deloitte Technology Fast 500 and Forbes #1 Startup Employer. Here at Hiya, we are a people-centric company focused on helping each and every one of our employees grow both personally and professionally. We feel that creating a team culture of support and empowerment to challenge the status quo results in an energized and passionate team that is continuously challenged and passionate about the work they are doing. You\'ll love working here if you are looking for an innovative challenge that is disrupting an industry. Come join us!

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