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Vice President, Growth Marketing Intelligence

Vice President, Growth Marketing Intelligence

Augeo Affinity MarketingSaint Paul, MN, US
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Job Description

Job Description

Description : About Us

Hello, we're Augeo – we are a global leader in enterprise-level engagement and loyalty platform technology, delivering compelling experiences and fostering meaningful connections for employees, consumers, members and channel partners across many industries and verticals. We serve hundreds of clients, including 70+ Fortune 500 companies, representing millions of end users. We are thought leaders and disruptors who think differently and creatively, built by entrepreneurs, operators and innovators.

At Augeo, we're passionate about providing an inclusive workplace that values diversity and our sustainability initiatives. Everyone is welcome - our employees are comfortable bringing their authentic whole selves to work. Be you, reach your full potential.

We work hard, we play hard and, most importantly, we care to our core about our teams and each other. We over-communicate around everything...especially while we navigate our new hybrid world.

Summary

We are seeking a dynamic and visionary Vice President, Growth Marketing Intelligence to lead our marketing organization and drive exponential growth. This role will spearhead data-driven growth and outreach strategies, implement marketing operations that fuel productivity, and develop AI-centric marketing strategies to position Augeo as a leader in engagement technology around the globe. By leveraging evolving AI technologies and fostering cross-functional collaboration, this role will shape Augeo’s storytelling, align marketing initiatives with business objectives, and champion innovation to achieve scalable results in customer acquisition and demand generation.

Responsibilities

The Vice President, Growth Marketing Intelligence will lead efforts to drive Augeo’s growth by designing innovative, data-driven strategies, optimizing campaigns through advanced analytics, and leading a high-performing team to execute impactful B2B campaigns. This role will deeply integrate AI into all workflows to enhance marketing operations, ensure consistent brand positioning, and foster a culture of experimentation.

  • Growth Strategies : Design data-driven plans to boost customer acquisition and demand generation initiatives, identifying new market opportunities and aligning with business goals.
  • Data Optimization : Leverage tools like Salesforce CRM & Marketing Cloud, Google Analytics, Mixpanel, or Amplitude to track KPIs (CAC, LTV, conversion rates) and optimize campaigns via A / B testing.
  • Cross-Functional Leadership : Leverage AI for marketing efficiencies, further advance Augeo’s storytelling, and mentor a team to foster innovation and agility.
  • B2B Campaign Management : Oversee end-to-end campaigns across email, social media, PPC, and organic channels, ensuring personalized messaging and brand alignment.
  • Experimentation & Innovation : Test new channels and tactics (e.g., viral loops, AI-driven ads) to stay ahead of trends; foster a culture of innovation and creativity across the team.
  • Budget Management : Allocate marketing budgets cost-effectively, negotiate with vendors, and forecast outcomes using financial models.
  • Brand Positioning : Conduct market research and competitor analysis to refine positioning and amplify reach through industry partnerships, partnering closely with Augeo’s executive team to ensure alignment.
  • Marketing Operations & AI : Streamline processes with AI-driven tools to enhance productivity, personalize experiences, and drive data-informed decisions.

Qualifications

  • Experience : Minimum of 5 years in marketing strategy, demand generation, and team building, with a proven track record of driving growth in a B2B environment.
  • Education : A bachelor's degree in Marketing, Communications or Organizational Leadership or equivalent experience; MBA preferred.
  • Technical Skills : Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) and experience with AI-driven marketing technologies.
  • Leadership : Strong ability to lead and mentor teams, fostering a culture of innovation and collaboration.
  • Strategic Thinking : Expertise in developing data-driven growth strategies and translating insights into actionable plans.
  • Communication : Exceptional storytelling, communication and messaging skills to align internal and external stakeholders with brand vision.
  • Innovation : Passion for experimentation and staying at the forefront of marketing trends and technologies.
  • Location

    Preferred near an office location in MN, NY, or KS but open to remote in select states.

    Why Join Us?

    At Augeo, we are committed to driving innovation and growth through bold ideas and industry-leading technology. As the Vice President, Growth Marketing Intelligence, you will have the opportunity to shape our brand’s future, lead a talented team, and make a substantial impact in a fast-paced, dynamic environment. If you are a strategic leader with a passion for leveraging AI to unlock new growth opportunities, we’d love to hear from you.

    Benefits of joining team Augeo

  • We offer Medical, Dental and Vision coverage with additional perks through third party vendors offering more virtual and in person care at your fingertips (must be in select locations)
  • We offer paid Long-Term disability and Life Insurance
  • HSA / FSA plans
  • We offer varying voluntary benefits such as critical, hospital, pet coverage and much more
  • Employee benefit education, campaigns and wellness opportunities
  • 401k retirement matching and financial planning resources
  • Education reimbursement
  • Several EAP resources
  • 12 paid holidays and PTO time
  • Rewards, incentives and gamification for birthdays, Work-aversery's, professional and personal milestones, company involvement and kudos
  • Employee referral bonuses
  • Employee group opportunities
  • Fun, casual and flexible working environment that embraces the hybrid workstyle
  • Career growth opportunities
  • Summer internship program
  • Requirements :

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    Vice President Marketing • Saint Paul, MN, US