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Lifecycle Marketing Specialist
Lifecycle Marketing SpecialistPrenuvo • New York City, New York, USA
Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Prenuvo • New York City, New York, USA
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About Us

At Prenuvo we are on a mission to flip the paradigm from reactive sick-care to proactive health care. Our award-winning whole body scan is fast (under 1 hour) safe (MRI has no ionizing radiation) and non-invasive (no contrast). Our unique integrated stack of optimized hardware software and increasingly AI coupled with the patient-centric experience across our domestic and global clinics have allowed us to lead the change against we caught it too late again.

We are looking for a Lifecycle Marketing Specialist to support the design execution and optimization of lifecycle marketing programs that guide patients through their Prenuvo journey from booking and scanning to long-term preventive health engagement. This role helps drive patient engagement retention and repeat scans through coordinated multi-channel campaigns across email SMS and push notifications.

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in peoples lives!

What Youll Do

Campaign Execution

  • Build and launch email SMS and push campaigns using the lifecycle marketing platform (e.g. Braze Iterable or similar).
  • Manage recurring and triggered journeys based on patient milestones and lifecycle events.
  • Ensure content accuracy personalization and alignment with brand and clinical guidelines.

Testing & Optimization

  • Support the setup and execution of A / B and multivariate tests to improve engagement and conversion.
  • Track and analyze performance metrics; share insights and recommend next steps for iteration.

    • Segmentation & Targeting

  • Use available data to segment audiences by lifecycle stage engagement level and behavior.
  • Maintain accurate audience lists and support data hygiene across CRM systems.

    • Analytics & Reporting

  • Assist in compiling reports and dashboards on campaign performance engagement trends and retention metrics.
  • Help identify opportunities for optimization across the funnel.

    • Cross-Functional Collaboration

  • Partner with Brand Product Data and Clinic Operations teams to ensure messaging accuracy and alignment.
  • Coordinate with Legal and Compliance on opt-ins deliverability and privacy best practices.

    • Outcomes You Support

  • Improved repeat-scan and retention rates
  • Increased engagement and reactivation across key post-scan touchpoints
  • Incremental gains through testing and optimization
  • Strong channel performance and compliance health metrics

    • What Youll Bring

  • 24 years of experience in lifecycle CRM or email marketing (preferably in a data-driven or regulated environment).
  • Hands-on experience building and deploying campaigns in one or more lifecycle marketing tools (Braze Iterable Klaviyo Salesforce Marketing Cloud etc.).
  • Strong understanding of segmentation automation and customer journey principles.
  • Familiarity with analytics tools (Looker Amplitude or equivalent) and ability to interpret engagement data.
  • Detail-oriented with strong organizational skills and comfort managing multiple projects.
  • Understanding of compliance frameworks like CAN-SPAM CASL and TCPA.
  • Healthcare or technology industry experience a plus.

    • Our Values

    First : we are Pioneers

  • Transforming healthcare requires divergent thinking bias for action disciplined experimentation and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.

    • Second : we are Platform-Builders

  • Were always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of whats ahead in a mindset of ownership and duty to our mission.

    • Above all : we are Patients

  • We could all be the next person who walks through our very doors seeking clarity or peace of mind. We are proud of our impact on our patients lives and we wont stop till everyone can benefit from our work.

    • What We Offer

  • An avenue to make a positive impact on peoples lives and their health
  • We believe in preventative healthcare for everyone including our team - Prenuvo provides free whole-body scans to each team member
  • Growth opportunities are at the heart of our people journey were doing big things with bright minds - there is no single path to success it can be shaped along the way
  • Building strong relationships is at the core of everything we do - our team gets together each week to connect share and socialize
  • Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
  • We now offer the Prenuvos Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride drive or park weve got you coveredmaking your commute easier and more affordable!
  • Prenuvo offers a 401(k) retirement savings plan to eligible employees allowing team members to make pre-tax contributions toward their retirement. While Prenuvo facilitates access to the plan the company does not currently offer matching contributions.
  • We offer a comprehensive benefits package including health dental vision including Mental Health coverage to support you and your family
  • The base salary for this role ranges from $100000 - $120000 in local currency depending upon experience and geographic location

    • As part of the hiring process successful candidates will undergo a background check in compliance to applicable federal provincial and state rules.

    We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

    Please be advised that official communication from our recruitment team will only come from our authorized domain . If you are contacted by a recruiter please ensure their email address ends with @. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent please report it immediately to

    Required Experience :

    IC

    Key Skills

    Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 100000 - 120000

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