senior manager, Social Media - Community Engagement

Senior Manager, Social Media - Community Engagement

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. Community Engagement teams know the customer better than anyone by listening, engaging, and understanding what consumers care and share about the brand. We're looking for a clever, passionate, culture-obsessed Community Engagement Manager to strategize and execute our new brand voice, build and nurture community and brand affinity on both our owned social handles as well as off-channel content, and drive conversation around Starbucks. As the senior manager, Social Media - Community Engagement, you'll be at the heart of our social media strategy, ensuring Starbucks is nurturing connection with our superfans and showing up in culturally relevant ways with new customers. You'll also identify potential partnerships and insights to inform larger brand strategy. This role requires a creative, people-focused individual with exceptional communication skills, a knack for creating engaging written content, and a genuine passion for connecting with people. You'll be energized by the transformation of the Starbucks brand and culture with a desire to play a pivotal role in building conversation while shaping a best-in-class work environment. You'll work with the Social Media, Influencers, Brand Activations, Partnerships, Comms, Marketing, and Global Brand teams to amplify daily engagements and identify bigger opportunities to drive conversation and earned media.

As a senior manager, Social Media - Community Engagement, you will

• Set the tone Continue to develop and find the Starbucks brand voice (think social-friendly, but never try-hard).
• Drive buzz Be the brand everyone wants to see in their feeds, making people say, Okay Starbucks, I see you.
• Love all corners of the internet Identify relevant off-channel conversations, driving brand love and building a sense of belonging without pick-me energy.
• Be quick but thoughtful Use strong writing skills and understanding of culture to carefully craft each response with a sense of urgency.
• Stay on top of it Monitor community discussions and provide insights to inform product development and marketing strategies. Develop real-time response strategies to react quickly and report on conversations that are bubbling up.
• Be consumer-obsessed Identify and engage with influencers and advocates within the social space, partnering with the Influencer Lead to amplify opportunities.
• Protect the community Develop and implement moderation guidelines to ensure a safe and inclusive community environment.
• Publish content Support the Social Media team in publishing daily content to channels.
• Support Social Listening Be a key partner to our Social Listening Lead in identifying forming trends and topics that are gaining cultural traction related to Starbucks or otherwise.

We'd love to hear from people with :

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire

The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge / skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.

We believe we do our best work when we're together, which is why we're onsite four days a week.

Join us and inspire with every cup. Apply today!

Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at applicantaccommodation@starbucks.com or 1(888) 611-2258.