Senior Marketing Data Analyst

Senior Marketing Data Analyst

As a Senior Marketing Data Analyst for the Marketing Measurement team, you'll be responsible for providing advanced data analysis and insights to drive marketing strategy, measurement and optimization. In this role, you'll work closely with marketing leaders within Integrated Marketing & Communications team to define key performance metrics, build reporting dashboards, and uncover insights that inform marketing decisions. Ideally, you'll be a subject matter expert (SME) in marketing analytics, with a deep understanding of marketing strategies, performance measurement, and optimization. You'll also have strong technical skills in data manipulation and visualization, along with the ability to translate complex data into actionable recommendations that drive business impact.

About the Role

• Develop and maintain reporting dashboards to track the performance of marketing campaigns, channels, and initiatives
• Conduct in-depth data analysis to identify trends, patterns, and opportunities for marketing optimization
• Partner with marketing stakeholders to define key performance indicators and reporting requirements
• Leverage statistical modeling and machine learning techniques to uncover insights and make data-driven recommendations
• Communicate analysis findings and recommendations to marketing leadership in a clear and compelling manner
• Stay up-to-date on industry trends and best practices in marketing analytics and measurement
• Collaborate with data engineering and IT teams to ensure data quality and accessibility

About You

Minimum Qualifications

Preferred Qualifications

What You'll Get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back.

Rocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and / or participating in the application process should contact a member of the Human Resources team at Careers@myrocketcareer.com.