Vice President Revenue Growth

Reed’s Inc.® is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better‑for‑you beverages. Established in 1989, Reed's Inc.® is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron™ brand names. The company’s beverages are now sold in over 40,000 stores nationwide.

Position Summary

The VP of Revenue Growth will lead the development and execution of pricing, pack architecture, promotion, and trade optimization strategies to drive profitable growth across all channels. This role is responsible for embedding a disciplined RGM operating system across the organization — integrating insights from Sales, Marketing, Finance, and Supply Chain to deliver measurable improvement in margin, revenue, and trade spend efficiency. The ideal candidate is a strategic thinker with deep analytical skills and proven experience in pricing, trade ROI, and customer strategy within the CPG industry, preferably beverages.

Primary Responsibilities

• Develop list and retail pricing targets, guardrails, and good‑better‑best ladders.
• Optimize pack strategy (can vs. glass, multipack configurations, seasonal / club variety packs) by channel and region.
• Lead annual pricing and pack resets and coordinate in‑year price actions with Finance and Sales.
• Design and manage promotional calendars with clear business objectives (trial, repeat, trade‑up).
• Measure incremental lift, net ROI, and repeat rates; reallocate funding from underperforming events to top‑quartile activations.
• Approve promotional mechanics and publish funding guardrails by retailer and season.

Assortment & Mix Management

Customer & Channel Strategy

Data, Tools & Governance

Key Performance Indicators (KPIs)

Qualifications & Experience

Seniority level : Executive

Employment type : Full‑time

Industries : Food and Beverage Manufacturing, Food and Beverage Retail

#J-18808-Ljbffr