Brand Manager

Position Summary :

Responsible for leading brand / category project development and marketing activities to improve market share and profit for assigned brands and / or categories. Generate insights to create marketing plans to drive business growth.

Essential Job Functions :

• Identify and analyze growth opportunities; collaborate with R&D team to develop new products (25%)
• Develop, manage, implement, and support marketing plans and strategies including new product development, promotional campaigns, and market research; analyze P&L and pricing strategy to align with margin objectives; measure effectiveness of plans; recommend strategy redirection (20%)
• Lead the packaging design process in collaboration with internal designers, Central Marketing, and third-party vendors for design changes and marketing materials including sales collateral, newsletters, campaigns, and POS (10%)
• Manage and measure brand / category promotional plans; ensure improvement of key brand / category indicators including awareness, trial, and loyalty (10%)
• Develop, plan, and track brand / category advertising; ensure adherence to allocated budget and efficient allocation of resources; track financial goals across a brand / category portfolio; establish and maintain consistent brand / category image throughout all product lines, promotional materials, events, and communications (10%)
• Conduct category insights : understand market trends and analyze competitive environment to segment, target, and position marketing brand / category; make recommendations based on findings (5%)
• Manage the day-to-day relationship with advertising agency and third-party vendors (5%)
• Provide trade marketing resources and metrics to support successful execution of new product launches (5%)
• Track brand / category advertising, research, and promotional investment to ensure adherence to allocated budget and timely invoice processing (5%)
• Research and analyze to recommend optimal pricing strategy including market trends, market dynamics, competitive set, and product elasticity behavior (5%)
• Other duties as assigned

Minimum Qualifications :

Preferred Qualifications :

Additional Requirements :

Knowledge, Skills & Abilities :

Environmental / Working Conditions :

Physical Requirements :