Director of Chinese Sales

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here .

We're looking for a Director of Chinese Sales to lead and scale our fastest-growing market segment in the USA.

Crimson's Chinese-speaking families represent one of our highest-value client segments and strongest growth opportunities in the US market. This role will build and lead a high-performing Mandarin-speaking sales team, drive revenue strategy, and establish Crimson as the go-to college admissions partner for Chinese families across America. This is a full-time role that can be worked remotely from any US state or from one of our offices.

What this role is responsible for :

Drive Chinese sales revenue across all of Crimson Education USA by developing and executing annual sales planning, including revenue forecasting, budget management, and resource allocation for the Chinese sales division

Lead and support a team of Mandarin speaking sales team members being responsible for their upskilling and making sure they meet their individual sales KPIs. Set their KPIs and manage their performance reviews.

Conduct your own sales consultations and academic assessments in a professional manner that aligns with the Crimson brand and culture.

Identify and establish new business partners and other appropriate associations to drive revenue and promote Crimson as the ultimate brand in the college admissions support space in the USA

Set team revenue targets, develop quarterly forecasts, and track the team's progress using tracking sheets and Salesforce (identifying trends, potential obstacles, and growth opportunities); own budget management and ROI analysis for the division

Maintain strong relationships with clients to inform and upsell them on new developments within Crimson’s product offering and to generate referrals

Build one’s personal brand and network as a leader in the field (e.g., education, self-development, entrepreneurship, etc)

Attend, and where appropriate host or present, at live Crimson Events and on virtual events, once again building brand awareness of Crimson Education amongst the Chinese population in the USA.

Hire and train new sales consultants

Work closely with the Chinese marketing and SDR teams to ensure team cohesion and growth

Any other duties as required by Crimson

What are the main responsibilities for this role?

Consistently achieve agreed-upon monthly, quarterly, and annual sales targets / KPIs

Conduct regular consultations with leads and design Crimson programs that resolve their specific needs and help them achieve their objectives

Work with the Chinese Local Area and Digital Marketing Teams to develop / enhance lead generation methods by identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in leads and sales

Engage in outreach activities such as presenting at relevant schools or other partnership events (as well as Crimson seminars)

Develop strong relationships with clients to drive referrals and upsells

Ensure that data is diligently and accurately entered / managed within Crimson’s CRM system

Maintain effective communication with the Accounts team to ensure timely payment of accounts

Troubleshoot and address customer issues or queries

Why work for Crimson?

• Rapidly growing start-up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions / role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment and want to work with cutting-edge technology, then we'd love to hear from you!

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