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Vice President, Sales
Vice President, SalesTrace3 • Denver, CO, US
Vice President, Sales

Vice President, Sales

Trace3 • Denver, CO, US
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Vice President, Sales

The Vice President of Sales will lead and develop a high-performing sales organization responsible for driving revenue growth across our portfolio of Cloud, Data & Analytics, Cybersecurity, Infrastructure, Contact Center & Collaboration, and Managed Services solutions. This role will set the strategic vision for both product and services sales, ensuring strong year-over-year growth and exceptional client outcomes. The VP of Sales will collaborate closely with cross-functional leaders, foster a culture of accountability and excellence, and guide the team in identifying opportunities, building pipeline, and closing complex IT consulting engagements.

Leadership and Team Development

  • Lead, mentor, and develop the regional sales organization by providing clear vision, setting high expectations, and fostering a culture of performance, accountability, and customer-centric selling.
  • Provide effective coaching, communication, and feedback to ensure performance expectations are understood, aligned with regional and company goals, and consistently met.
  • Recruit, retain, and develop top sales talent; identify skill or resource gaps and implement plans to address them.

Sales Strategy and Execution

  • Develop and own the regional sales strategy to achieve wallet share expansion, ambitious revenue, profitability, and year-over-year product and services growth targets across Cloud, Security, Data, Managed Services, Infrastructure, and Contact Center and Collaboration offerings.
  • Establish aggressive yet realistic goals for Account Executives and ensure strong pipeline management, deal progression, and forecast accuracy.
  • Track and report key sales KPIs including pipeline health, conversion rates, deal size, client retention / expansion, and sales productivity.
  • Assist sales teams in developing strategic account plans and sales strategies to drive growth in assigned markets and prospects.
  • Go-to-Market Alignment and Collaboration

  • Collaborate with Operations, Services Delivery, Marketing, and Partner / Channel teams to ensure alignment in go-to-market execution, value propositions, lead generation, and delivery handoffs.
  • Act as a liaison between the Region and HQ to communicate priorities, decisions, policies, and updates impacting performance and team engagement.
  • Client and Market Engagement

  • Serve as sales leadership presence at key client meetings, strategic accounts, regional events, and partner engagements to strengthen relationships and reinforce Trace3's brand.
  • Oversee account assignments, escalation management, and strategies for net-new client acquisition and enterprise account expansion.
  • Lead or support complex negotiations, including services contracts and pricing models.
  • Build and strengthen strategic relationships with OEMs and channel partners to expand market reach and accelerate joint growth.
  • Required Skills and Experience

  • Bachelor's degree in Business, Information Technology, Engineering or related field; MBA preferred.
  • 10+ years of progressive sales leadership experience within the IT services, solutions, consulting industry (including infrastructure, cloud, security, data and analytics) with at least 5 years in a sales leadership position.
  • Experience managing large enterprise accounts, developing strategic account plans, and leading complex deal negotiations.
  • Strong background in building or scaling a high-performance sales organization, including recruiting, coaching, and developing top talent.
  • Strong leadership, coaching, interpersonal and communication skills; ability to inspire, influence and drive results across a diverse organization.
  • Deep expertise in pipeline management, forecasting accuracy, sales reporting, and CRM utilization.
  • Strong technical acumen, able to articulate complex IT offerings into business outcomes for executive decision-makers.
  • Excellent business and financial acumen including forecasting, budgeting, P&L or revenue responsibility, deal structuring.
  • Experience building / leading channel and partner ecosystems and selling through indirect or hybrid models.
  • Comfortable in a fast-moving, growth-oriented environment; adaptable, strategic yet operationally focused.
  • Able to travel as required for client, partner and industry engagements.
  • Holds a valid driver's license.
  • Estimated Pay Range

    $225,000 - $300,000 USD

    The perks

  • Comprehensive medical, dental and vision plans for you and your dependents
  • 401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability
  • Competitive Compensation
  • Training and development programs
  • Major offices stocked with snacks and beverages
  • Collaborative and cool culture
  • Work-life balance and generous paid time off
  • Our Commitment

    At the core of Trace3's DNA is our people. We are a diverse group of talented individuals who understand the importance of teamwork and demonstrating leadership, character, and passion in all that we do.

    We're committed to fostering an inclusive workplace where everyone feels respected, valued, and empowered to grow. We recognize that embracing diversity drives innovation, improves outcomes, fosters collaboration, boosts teammate satisfaction, and builds a more inclusive culture.

    As an equal opportunity employer, Trace3 bases all employment decisions based on individual qualifications, merit, and business requirements. We do not engage in discrimination on the basis of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age (40 or older), disability, genetic information, or any other characteristic protected by federal, state, or local law.

    Any demographic information provided is strictly voluntary, kept confidential in accordance with Equal Employment Opportunity (EEO) regulations, and will not be used in employment decisions, including hiring, promotions, or mentorship programs. We are committed to providing equal employment opportunities for all.

    If you require a reasonable accommodation to complete the application process or participate in an interview, please email recruiting@trace3.com.

  • To all recruitment agencies :
  • Trace3 does not accept unsolicited agency resumes / CVs. Please do not forward resumes / CVs to our careers email addresses, Trace3 employees or any other company location. Trace3 is not responsible for any fees related to unsolicited resumes / CVs.

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