Marketing Specialist

Marketing Specialist

Marketing Specialist for Medtronic, Inc., located in Santa Rosa, CA. Responsible for U.S. Downstream Marketing across the entire portfolio of Abdominal, Thoracic, and Ancillary product lines within Medtronic's Aortic division in the United States. Leverage experience in medical product marketing, sales, clinical, medical science, or training & education. Develop and execute the U.S. marketing plan aligned with global strategy and Annual Operating Plan (AOP), encompassing product pricing, targeting and segmentation, sales and revenue forecasting, and inventory demand planning, addressing both revenue and non-revenue strategies. Lead physician engagement activities, including marketing campaigns, conferences, academic events, and Key Opinion Leader (KOL) managements. Develop and execute digital marketing strategies, including tracking of leading and lagging indicators to enhance therapy awareness. Gather Voice of Customer (VOC) input for product development purposes and deliver in executable format to cross-functional leaders. Conduct and deliver data analyses to monitor market trends, measure marketing program Return on Investment (ROI), and support strategic decision-making. Support sales training, including war-gaming and scenario planning tactics to optimize market performance, consistently incorporating voices of the field. Collaborate with Medtronic Global Marketing Team, U.S. Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels. Domestic travel is required between 20% and 50% of the time for convention support and field visits. Position permits a hybrid model and will be onsite in Santa Rosa, CA 4 days per week.

Basic Qualifications :

Requires a Master's degree in Business Administration (MBA), Marketing, Biomedical Engineering, or related field, and two (2) years of experience as a marketing or product specialist for customer-facing marketing. Must possess at least two (2) years of experience with each of the following : Medical product marketing, sales, or training & education; developing and executing marketing plan aligned with global strategy and AOP encompassing product pricing, targeting and segmentation, sales and revenue forecasting, and inventory demand planning, addressing both revenue and non-revenue strategies; leading physician engagement activities, including marketing campaigns, conferences, academic events, and KOL management; developing and executing digital marketing strategies, including tracking of leading and lagging indicators; gathering VOC input for product development purposes, and delivering in executable format to cross-functional leaders; conducting and delivering data analysis to monitor market trends, measuring marketing program ROI, and supporting strategic decision-making; and sales training, including war gaming and scenarios planning tactics. Domestic travel is required between 20% and 50% of the time for convention support and field visits.

Salary : $108,400 to $132,000 per year

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week : Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance / reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees : Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.