Digital Communications Specialist

Job Duties

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an Affirmative Action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.

Blue Cross and Blue Shield of Minnesota

Position Title : Digital Communications Specialist

Location : Hybrid | Eagan, Minnesota

Career Area : Communications / Marketing

About Blue Cross and Blue Shield of Minnesota

At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.

The Impact You Will Have

This technical communications specialist position provides technical expertise for member communications including email, texts, and regulatory materials with a focus on accuracy, timely execution, and quality. This position will work with cross-functional teams and external vendors to ensure that communications meet technical, business, vendor, and member requirements. The position assists with the administration of business processes and helps identify and support process improvements that align with strategic priorities.

Your Responsibilities

• Work collaboratively with internal and external stakeholders to ensure delivery of communications projects
• Build email templates and text messages and review communications for accuracy
• Document processes related to communications and materials development
• Provide administrative support for systems, websites, and portals related to communications and materials deliverables
• Stay abreast of changes in regulations in the rapidly evolving Medicare and Medicaid health insurance marketplace
• Assist with materials-related process improvements and other projects as assigned

Build and deploy individual emails and text messages in Salesforce Marketing Cloud

Build Salesforce Marketing Cloud CloudPage landing pages

Reporting

Materials tracking and documentation

Required Skills and Experience

Preferred Skills and Experience

Compensation and Benefits :

Pay Range : $67,200.00 - $89,100.00 - $111,000.00 Annual

Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.

We offer a comprehensive benefits package which may include :

To discover more about what we have to offer, please review our benefits page.

Role Designation

Hybrid

Anchored in Connection

Our hybrid approach is designed to balance flexibility with meaningful in-person connection and collaboration. We come together in the office two days each week - most teams designate at least one anchor day to ensure team interaction. These in-person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.

Equal Employment Opportunity Statement

Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at : talent.acquisition@bluecrossmn.com.

Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

PI278084102

Minimum Education Required

Minimum Experience Required

Shift

First (Day)

Number of Openings

Compensation

Postal Code

55121

Place of Work

Hybrid

Requisition ID

2684

Job Type

Full Time

Job Benefits

Application Link