Social Media Marketing Specialist

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Social Media Marketing Specialist

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Heritage Roofing & Construction Company 21 hours ago Be among the first 25 applicants Join to apply for the

Social Media Marketing Specialist

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Heritage Roofing & Construction Company Get AI-powered advice on this job and more exclusive features. CLOTHING AND GEAR BUILT FOR PROs

ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertisingespecially in the apparel industrywho can blend data-driven decision-making with bold, engaging content. BOLD. BRAVE.RELENTLESS.

CLOTHING AND GEAR BUILT FOR PROs

ProSwag is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertisingespecially in the apparel industrywho can blend data-driven decision-making with bold, engaging content.

Key Responsibilities

Paid Campaign Strategy & Execution

Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency Use A / B testing to refine targeting, creative elements, and messaging

Content Creation & Brand Consistency

Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance

Analytics, Optimization & Reporting

Track and analyze key metrics using native platform tools and third-party analytics Deliver regular performance reports with insights and recommendations Monitor competitors and industry trends to spot opportunities for improvement Communicate campaign outcomes and strategy shifts clearly to internal stakeholders

Audience Growth & Engagement

Define and refine target audiences based on behavior, interests, and demographics Develop strategies to grow social media followings and improve engagement rates Manage community interactions with timely, professional responses Collaborate with influencers and brand ambassadors to enhance reach and authenticity

Required Qualifications Experience & Skills

3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc.

Technical Proficiency

Strong command of paid media strategy and optimization best practices Familiarity with graphic design tools like Canva, Photoshop, or similar platforms Basic video editing experience for short-form content creation Knowledge of e-commerce integration, conversion tracking, and pixel implementation Experience working with influencer tools and platforms

Core Competencies

Creative mindset with attention to detail Strong written and verbal communication skills Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing Quick to adapt in the fast-changing social media environment

Preferred Qualifications

Bachelors degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat Familiarity with SEO as it applies to social media Certifications such as Facebook Blueprint or Google Analytics Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) Background in fashion merchandising, retail, or consumer marketing

What We Offer

Competitive salary based on experience Comprehensive benefits package Collaborative and creative work culture

How To Apply

To be considered, please submit :

Your resume A portfolio showcasing successful campaigns in the apparel industry Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads Creative examples of social content you've developed Seniority level

Seniority level

Mid-Senior level Employment type

Employment type

Full-time Job function

Job function

Marketing and Sales Industries

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