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Principal SpecialistDigital Marketing

Principal SpecialistDigital Marketing

Microchip TechnologyChandler, AZ, US
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Principal Digital Marketing Specialist

Microchip Technology is searching for a Principal Digital Marketing Specialist. This individual will be a member of the Marketing Communications Content team, which is responsible for reviewing and editing marketing collateral, website content, video scripts and other digital content to comply with the company's editing, writing and trademarking standards. The team also provides training, support and guidance for users of the company's website content management system and actively participates in ongoing improvements and modifications to the website.

This position requires excellent time management, interpersonal communication and collaboration skills. Candidates must also have strong English grammar, writing, editing and proofreading skills. They should be able to understand technical content and transform it as necessary to communicate our brand voice and convey our value propositions to resonate with the intended audience(s).

The core responsibilities for this position include :

  • Assist content owners to create and organize new, high-quality and compelling content for the website
  • Provide insight and recommendations for improvements to existing content and assist owners with applying the necessary changes within our content management system
  • Collaborate with members of the Web team to implement new initiatives and improvements to the website
  • Support content strategy, in collaboration with members of Web team, to improve user journey and achieve SEO goals

Review of other marketing content, including :

  • Video scripts and text for backgrounds in scenes
  • Marketing emails, applying best practices for optimizing content to increase open and clickthrough rates
  • Presentations
  • Marketing collateral such as product flyers, brochures and newsletters

    • Frontend support for website content management system, with assistance from other Content team members :

  • Provide guidance on how to develop and modify web pages
  • Answer questions and help troubleshoot and resolve problems
  • Assist with training users, including creating and updating user guides, videos and other materials
  • Recommend improvements or report issues to the web developers and collaborate with them to test and deploy updates

    • Other responsibilities :

  • Ensure all content complies with our editing and trademark standards, web style guidelines, legal requirements and SEO goals
  • Train new members of the Marketing Communications team about our editing, trademarking and branding standards
  • Collaborate effectively with the promotions, public relations, web and multimedia teams to support product launches and other important initiatives
  • Assist the legal team with managing the company's trademarks, including new requests and renewals of existing trademarks

    • Required Education and Experience :

  • A bachelor's degree plus at least eight years of experience in marketing, communications, public relations or a related field; or,
  • A master's degree plus at least six years of experience in writing and editing corporate and product content
  • Experience with writing and editing technical content, especially in the semiconductor industry, is a plus
  • Knowledge of website marketing and management principles
  • Preferred : familiarity with Adobe Experience Manager or similar GUI-based content management systems
  • Proficiency in Microsoft Office 365 (Word, Excel, PowerPoint, SharePoint, Teams)

    • Required Skills and Traits :

  • Excellent writing, editing and proofreading skills with a comprehensive understanding of AP Style
  • Confidence and skill to transition technical content into marketing content
  • Ability to effectively communicate with, advise and influence a wide range of stakeholders
  • Highly organized and detail oriented with the ability to manage multiple projects and workflows simultaneously
  • Positive attitude, self-motivated, eager to learn and continuously seeking opportunities for improvement

    • This position is not eligible for Microchip immigration sponsorship.

    Travel Time : 0% - 25%

    Physical Attributes : Hearing, Seeing, Talking, Works Alone, Works Around Others

    Physical Requirements : Sitting 90%

    Microchip Technology Inc is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. For more information on applicable equal employment regulations, please refer to the Know Your Rights : Workplace Discrimination is Illegal Poster.

    To all recruitment agencies : Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.

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    Principal • Chandler, AZ, US