Head of Marketing

Head of Marketing

Compensation : $220k-$450k TC

Virio is building the next-generation B2B GTM stack. If you’re not sure what that means, that’s okay. All you need to know is that we went from 0 to $500k ARR in 90 days while in stealth and are assembling a team of all-stars. We are now gearing up to break records and go from $1M - $100M in less than a year.

This isn't traditional marketing. This is brand-building meets demand generation—combining storytelling, category creation, and data-driven campaigns to own mindshare and drive pipeline. We're looking for a marketing leader to define how the market perceives us and architect the systems that convert attention into revenue.

What You’ll Do

Own the brand and narrative. Define Virio's positioning, messaging, and category strategy. Shape how prospects, customers, and the market understand who we are and why we matter.

Drive demand generation at scale. Build integrated campaigns across paid, content, events, and partnerships that generate qualified pipeline and accelerate deal velocity.

Build content that converts. Create thought leadership, case studies, product narratives, and educational content that establishes Virio as the go-to voice in next-gen GTM.

Launch campaigns that break through. Execute high-impact initiatives - product launches, webinars, executive dinners, industry partnerships - that create buzz and drive business outcomes.

Establish repeatable marketing systems. Build processes, templates, and infrastructure that let the team ship consistently and compound results over time.

Lead and scale the marketing function. Manage contractors, agencies, and future full-time hires across brand, content, demand gen, and communications.

Own LinkedIn and executive visibility. Make our founders, insights, and POV unmissable. Turn organic distribution into a competitive advantage.

Partner across the business. Work with Sales, Product, Customer Success, and leadership to align marketing with revenue goals and product strategy.

Measure what matters. Define success metrics - pipeline influenced, brand awareness, content engagement - and optimize campaigns based on data.

Move fast with modern tools. Leverage AI, automation, and low-code platforms to out-execute teams 10x our size.

Operate like a founding CMO. Be the strategic voice for marketing at the executive level while rolling up your sleeves to ship work yourself.

Who You Are

A storyteller and strategist. You can craft compelling narratives that resonate with B2B buyers and differentiate in crowded markets.

Demand-gen fluent. You understand full-funnel marketing - awareness, consideration, conversion - and know how to drive pipeline, not just impressions.

An experienced operator. You've built and led marketing functions before, whether at startups or high-growth companies, and know what good looks like.

Content-obsessed. You believe great content is a growth lever and can write, edit, or direct others to create work that actually gets read and shared.

Data-informed. You make decisions based on metrics and insights, not hunches. You know how to measure brand impact and campaign ROI.

B2B-native. You understand how enterprise and mid-market buyers think, how sales cycles work, and how to create marketing that accelerates deals.

Startup-ready. You thrive in ambiguity, operate autonomously, and don't need structure handed to you - you create it.

Bonus Points

• Led marketing at an early-stage B2B SaaS company (seed to Series A)
• Created LinkedIn or social-first content strategies that drove measurable business impact
• Built a category or redefined positioning in a competitive space
• Experience launching and scaling thought leadership programs
• Managed agencies and contractors to execute multi-channel campaigns
• Worked closely with sales teams in a PLG or sales-led environment

Why Join Virio?

Founding seat – You’ll architect and run growth in a $0 to $100M journey.

Elite peer group – The team moves fast, expects high output, and rewards competence.

Career acceleration – Success here puts you on track to lead growth in the next iconic GTM company.

Real impact – You’ll directly shape Virio’s revenue trajectory and fundraising outcomes.

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