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Director Sports Management Solutions
Director Sports Management SolutionsComcast • Englewood, CO, US
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Director Sports Management Solutions

Director Sports Management Solutions

Comcast • Englewood, CO, US
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Director, Sports Market Solutions

The Director, Sports Market Solutions leads go-to-market strategy for industry-specific solutions, focusing on the Sports market. This role drives innovation and execution to deliver scalable, differentiated solutions across Fan Engagement apps, Direct-to-Consumer (D2C) streaming, Sports Channel Origination, Playout, and Distribution, ultimately fueling customer success and business growth. The ideal candidate is an experienced professional who has worked within a Sports team, league, or major rights holder, and who understands the full revenue ecosystemfrom media rights and merchandising to sponsorship, licensing, and fan engagement.

Key Responsibilities

  • Define and own the long-term Sports market solution strategy across multiple product lines.
  • Develop solution blueprints tailored to the unique needs of the Fan Engagement and D2C streaming Sports market.
  • Align product vision with evolving market trends, customer demands, and business goals.
  • Conduct market analysis and estimate addressable market size to inform strategic planning and investment decisions.
  • Work with sub-component rate cards to simplify and define an overarching pricing framework for the solution.
  • Partner with finance, product, and data teams to model business cases, define KPIs, and monitor campaign performance using real-time dashboards and reporting tools.
  • Utilize data and analytics tools to track and interpret fan and consumer behavior across platforms, informing marketing strategies, content programming, and revenue growth initiatives.
  • Lead the evaluation of marketing performance and return on investment (ROI) across broadcast, digital, and D2C initiatives, using data to refine future campaigns and monetization strategies.

Portfolio & Technical Strategy

  • Oversee solution roadmaps and ensure alignment across product engineering, sales, and marketing.
  • Define and communicate the technical vision and architecture for the solution portfolio.

    • Market & Industry Leadership

  • Stay ahead of industry trends and emerging technologies.
  • Be an expert on the competition and able to execute on market strategies to counter competition.
  • Have the industry stature to effectively represent the company and its mission externally.
  • Identify, investigate, evaluate acquisitions / divestitures, licensing opportunities, and strategic business alliances that are in line with the organization's long-range goals.
  • Represent the company in industry forums, analyst briefings, and strategic customer engagements.

    • Solution Go-to-Market (GTM)

  • Collaborate with sales, marketing, and product teams to define and execute GTM strategies.
  • Develop technical sales collateral, reference architectures, and demo environments.
  • Enable field teams and partners through training, workshops, and technical evangelism.
  • Support strategic deals and customer acquisition through technical pre-sales leadership.

    • Customer & Sales Engagement

  • Serve as a trusted technical advisor in customer meetings, workshops, and proof-of-concept engagements.
  • Engage in technical sales and enablement.
  • Drive partner co-innovation and solution integration initiatives.

    • Must Have Qualifications

  • 7+ years of experience in sports business and technology strategypreferably within a Sports league, team, or major rights organization.
  • Demonstrated experience leveraging data and analytics platforms to inform strategy and optimize marketing performance.
  • Proven success in managing or advising on broadcast and streaming revenue models.
  • Deep understanding of sports merchandising, sponsorship, licensing, and brand integration strategies.
  • Strong analytical and financial modeling skills, with experience in campaign ROI measurement, performance tracking, and audience segmentation.
  • Exceptional relationship management, communication, and storytelling skills.
  • Experience leading cross-functional teams and managing multiple complex initiatives simultaneously.
  • Bachelor's degree in Business, Computer Science, Marketing, Sports Management, or related field; MBA or advanced analytics coursework preferred.
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    Director Management • Englewood, CO, US

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