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Marketing Manager, Internal Communications
Marketing Manager, Internal CommunicationsLake Michigan Credit Union • Grand Rapids, MI
Marketing Manager, Internal Communications

Marketing Manager, Internal Communications

Lake Michigan Credit Union • Grand Rapids, MI
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Primary Location : 5540 Glenwood Hills Pkwy, Grand Rapids, MI 49512

Employee Status : Full-Time, Salaried

Setting : Hybrid

What You’ll Get : (note varied offerings based on role and hours)

  • Weekly Pay
  • Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
  • Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
  • Retirement options like 401 (k) with company match and pension.
  • Paid time off : Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
  • Tuition reimbursement
  • To see a full list of our benefit offerings – check out this !

About this position :

The Marketing Manager, Internal Communications will work as a liaison between the marketing department and key stakeholders who have internal communication needs for LMCU. This role is responsible for developing and executing internal communication strategies that engage, inform, and inspire employees across the organization. The Marketing Manager of Internal Communications is a highly collaborative role that works closely with leadership, Talent Management, Employee Resource Groups and cross-functional teams to ensure consistent messaging and foster a connected, motivated workplace culture.

What you’ll do :

  • Develop and implement internal communication strategies to support company initiatives, culture, and business priorities
  • Partner with key stakeholders to plan and deliver key internal campaigns, announcements, and events
  • Serve as a trusted advisor to internal stakeholders on best practices for employee communications
  • Consult and develop content that aligns with LMCU's strategic goals for various internal channels, including intranet, emails, employee signage, rewards platform and podcast
  • Measure the effectiveness of communication strategies through feedback, surveys, and analytics, providing recommendations for continuous improvement
  • Develop a 12-month annual calendar to guide the development of employee campaigns, communications, and initiatives throughout the year
  • Manage the company's internal email calendar and ensure timely, relevant, and consistent communications
  • Lead the development of internal templates and communication materials library that are on brand and effective
  • Comply with applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control
  • What You’ll Bring :

  • Bachelor's degree in Advertising, Communication, Marketing or Business. Masters in Communication or MBA preferred
  • Five years to eight years of similar or related experience, including preparatory experience in internal communications, corporate communications, or employee engagement
  • Exceptional writing, editing, and storytelling skills
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
  • Proficient with Excel, PowerPoint, and email communication platforms
  • Experience with internal communication tools and platforms (e.g., Microsoft Teams, Slack, SharePoint, intranet systems, or similar)
  • Positive attitude, enthusiastic, and energetic
  • Excellent interpersonal and communication skills - both written and verbal
  • Creative and organized - able to simultaneously handle multiple projects
  • Strategic mindset with a hands-on, collaborative approach
  • Able to present ideas and concepts with conviction
  • Comfortable working as part of a team, diplomatic and skilled at motivating others
  • Excellent leadership skills
  • Who We Are :

    We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.

    As a credit union, LMCU is a not-for-profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks.

    It’s about always doing what’s best and right for our members - it guides everything we do.

    From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.

    Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day.As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs.

    You’ll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.

    Have additional questions about the role?

    You may email us at : .

    If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance :

    Call us at : (616) 242-9790

    Mail your resume to : 5664 Prairie Creek Drive, Caledonia, MI 49316

    Please Note : These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application.

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