Sr. Social Media Strategist

Overview

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the power to transform spaces, elevate moods, and create lasting memories. We’re pioneering the future of fragrance by combining smart home technology with premium, clean scents to create personalized, meaningful experiences in every home. We’re redefining fragrance as a design element on par with color, texture, sound, lighting, and furniture. We call this Scent Design — transforming scent from an afterthought into an intentional, skilled component of every space. By blending artistry and science, Pura lets users design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their vision to revolutionize how we experience fragrance. Pura has grown to a company that sells a fragrance every 3.7 seconds, partnering with brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah and are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura

Senior Social Media Strategist will scale Pura’s digital presence and drive brand awareness and storytelling across owned social channels, collaborating cross-functionally to amplify brand messaging and engage our community. This role helps inspire belief in the power of fragrance to craft and elevate memorable moments for our Owners in a high-growth environment.

What You’ll Own

Strategic Organic Social Media Planning : define strategies and build social plans by understanding brand direction, marketing needs, competitive landscape, social metrics, and market dynamics.

Content Strategy : develop and evolve the organic content strategy, identifying key themes, storylines, content series, and cultural hooks that bring the brand voice to life.

Storytelling : ensure every piece of content contributes to a larger, intentional narrative that supports brand and business goals.

Execution : lead creative ideation for platform-native social media content (Instagram, TikTok, and emerging channels).

Social Calendar : own and evolve the content calendar and editorial rhythm, translating launches, campaigns, seasonal opportunities, and brand pillars into engaging content.

Creative Agency Management : provide strategic guidance, briefs, and feedback to ensure content is innovative, platform-native, and brand-aligned.

Foster Community Engagement : implement proactive and reactive engagement strategies with authentic interactions and storytelling.

Essential Functions

Serve as the brand steward across all social platforms—ensuring posts, stories, and Reels align with the Pura brand.

Collaborate cross-functionally with internal teams to ensure integrated execution.

Build processes to elevate consistency, quality, and innovation across content.

Support and mentor junior team members / contractors in social and community roles.

Identify opportunities for hero storytelling moments (behind-the-scenes content, founder stories, customer features, cultural tie-ins) that deepen affinity.

Analyze performance, audience insights, and cultural signals to refine content and amplify what’s working.

Deliver comprehensive reports detailing performance and engagement, with insights and planned improvements for future campaigns.

Guide the team on monitoring community comments and DMs and elevate needs to the broader organization.

Qualifications

Bachelor’s degree in Marketing / Communications or equivalent experience.

7+ years of experience leading and executing across social media and brand content strategies.

Advanced knowledge of major social platforms (Meta, TikTok, Pinterest, YouTube) and their products, behaviors, and capabilities.

Proven experience scaling brands on social media with alignment to brand marketing strategy.

Familiarity with Sprout Social or similar tools.

Strong mix of creative and analytical thinking with a focus on insights, objectives, and KPIs.

Storytelling ability to translate brand values into resonant narratives.

Keen awareness of culture and the media landscape.

Excellent communication and written storytelling to inspire cross-functional teams.

Attention to detail and ability to manage multiple priorities.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. Scent is an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as a top place to work, and we continue to push the boundaries of technology and fragrance. Join us in reimagining what’s possible with scent design.

Pura’s Culture

Our culture is built on innovation, collaboration, inclusivity, and integrity. We foster creativity, empower diverse perspectives, and prioritize sustainability. We celebrate diversity and open communication, creating a supportive environment where everyone feels valued and inspired to push boundaries. We’re building a movement that redefines fragrance in daily life.

Join the Pura Team! We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company, we’d love to hear from you.

Pura provides equal employment opportunities and prohibits discrimination and harassment of any type. All candidates are subject to a background check.

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Sales, General Business, and Education

Industries : Wireless Services, Telecommunications, and Communications Equipment Manufacturing

Location : Draper, UT

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