Senior Marketing & Communications ManagerUnited Way of Buffalo and Erie County • Buffalo, NY, United States
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Senior Marketing & Communications Manager
United Way of Buffalo and Erie County • Buffalo, NY, United States
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job_description.job_card.job_descriptionCollaborate with Vice President of Marketing and Communications to develop and implement multi-channel marketing plans and strategies to advance organizational goals and brand identity. Support the development of United Way's annual marketing and communications calendar across various events and programs. Manage the execution of United Way's digital marketing and social media programs, including content, channel and engagement strategies. Ensure consistent and timely posting across platforms. Monitor, analyze and report on the performance of marketing programs and events to inform future strategies. Internal Brand Capacity Building : Manage agendas and participate in meetings of the United Way Board Marketing Committee. Ensure United Way staff is prepared for media events, public speaking, community education, and presentations. Content Creation and Oversight : Serve as internal editor for all public-facing communications including digital content, advertising, marketing materials, special events and public education campaigns. Provide videography as needed Workflow and Project Management : Work cross functionally to ensure that departments across the organization have sufficient project management support. Assist in managing vendor relationships to ensure maximum value for spend Provide support as needed to coordinate media operations both on-site and at events. Staff and Budget Management : Assist the Vice President of Marketing and Communications in monitoring budgets and cost centers including purchasing and vendor approval processes on behalf of the department. Additional Responsibilities : Participate in mandatory meetings and training programs Performs other duties as requested Bachelor's Degree in a related field with 5+ years of work related experience or equivalent. Proven experience in developing effective marketing and communications plans, advertising materials, and digital campaigns to reach diverse audiences. Proficiency in relevant software packages including Adobe Creative Suite and Wordpress Demonstrated commitment to diversity and equity. Contribute to an inclusive working and learning environment by welcoming diverse perspectives, acting as a change agent and considering outcomes. Excellent interpersonal and communication skills and the ability to work on diverse cross-functional teams in both leadership and member roles. Exceptional presentation and writing skills. Skilled at crafting and delivering compelling stories in a variety of formats. Ability to simplify complex information and clearly communicate through multiple communication channels to diverse audiences. Social media experience. Ability to successfully delegate and provide team members with growth opportunities. Must possess strong interpersonal skills and is a relationship builder. Videography experience is a plus. Travel is primarily within the eight counties of Western New York. Some domestic travel may be required for job training and professional development.
Senior Marketing and Communications Manager
The Senior Marketing and Communications Manager is responsible for creating and executing marketing and communications plans for United Way of Buffalo & Erie County's various programs, events and initiatives to drive awareness, understanding, and support of United Way of Buffalo & Erie County. This position reports to the Vice President of Marketing and Communications and collaborates within the Marketing and Communications team as well as cross-departmentally.
Responsibilities :
- Strategic Marketing and Communications Execution :
Support the overall marketing strategy of United Way in alignment with its mission, vision, and values.
Engage internal stakeholders in internal brand education and communication
Oversee the development and production of marketing materials for various events and initiatives.
Manage day-to-day marketing operations to ensure initiatives are completed on time
Assist Vice President of Marketing and Communications to recruit, hire, develop and support diverse marketing and communications team members and independent consultants as needed.
Visibly demonstrate United Way's values of service, integrity, collaboration, accountability, equity, and agility
Qualifications :
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