Senior Director of Communications and Brand Engagement

Job Description

Job Description

Benefits :

401(k)

401(k) matching

Company parties

Competitive salary

Dental insurance

Employee discounts

Free uniforms

Health insurance

Home office stipend

Paid time off

Parental leave

Vision insurance

Wellness resources

Position Summary

The Senior Director of Communications and Brand Engagement is a senior leader responsible for advancing the mission and visibility of Girl Scouts of Gateway Council. A visionary and hands-on leader is responsible for elevating the Gil Scouts of Gateway Councils brand, amplifying the mission, driving strategic growth through integrated marketing and communications. This role oversees all aspects of branding, storytelling, media relations, digital strategy, internal / external communications while also engaging in the day-to-day execution necessary to achieve results in a lean, collaborative environment.

The Senior Director will shape and protect the organizations voice, manage high-impact campaigns, and foster cross-functional collaboration to drive membership growth, donor engagement, girl / family experience, community awareness, and overall organizational impact.

Essential Duties and Responsibilities

Strategic Leadership & Vision

• Serve as the councils top communications and marketing strategist, setting vision and direction that advances mission, growth, and community impact.
• Collaborate with the CEO, COO, and executive team to ensure alignment of marketing efforts with long-term organizational priorities.
• Represent the organization with external stakeholders, media, and partners as a spokesperson and brand ambassador.

Execution & Hands-On Engagement

• Develop, manage, and communicate planned integrated, multi-channel marketing and communications campaigns / plans to support membership growth, retention, fundraising, program participation, and community engagement.
• Oversee digital marketing, website, social media, content creation, and paid media to ensure consistent brand voice and strong audience engagement.
• Draft and review key communications, including press releases, executive messaging, board updates, and crisis responses.

Brand Strategy, Storytelling & Media Relations

• Steward the Girl Scouts of Gateway Council brand, ensuring consistency, visual and narrative consistency, and credibility that resonates across all audiences.
• Collaborate with internal teams to create compelling content and campaigns.
• Manage public relations efforts, media inquiries / outreach, and crisis communication plans with a balance of proactive storytelling and rapid response. Cultivate relationships with media and community leaders
• Prepare leadership for media opportunities and serve as the spokesperson when needed.
• Craft persuasive and on-brand scripts and speeches for internal / external communications including keynote addresses, investor presentations, product launches and video campaigns.
• Curate and manage executive digital profiles (focused on LinkedIn), positioning leadership as a credible voice in industry conversations and brand-aligned storytelling.
• Ensure consistent application of GSUSA branding and messaging guidelines, while creating customized communications and marketing campaigns that reflect the unique voice, goals and initiatives of the council.

Data Analytics & Continuous Improvement

• Establish and utilize performance metrics and reporting to track the effectiveness of campaigns, PR efforts, and communications initiatives.
• Translate data into actionable insights to improve member recruitment, retention, and revenue growth.
• Stay current on digital trends and tools to enhance communication efforts, adjust strategy as needed to achieve goals.

Team Leadership & Collaboration

• Lead, mentor, and inspire the Marketing and Communications team, fostering a culture of accountability, creativity, and service excellence.
• Manage external vendors, contractors, and agency relationships to maximize resources.
• Engage directly in execution when needed, modeling adaptability and collaboration.

Resource & Budget Management

• Develop and manage departmental budget, aligning resources with strategic priorities.
• Ensure efficient use of tools, platforms, and vendor partnerships.

Education and Experience

• Bachelors degree in Marketing, Communications, Business, or related field required; Masters degree preferred. Candidates with relevant experience in lieu of education requirements will be considered.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role. Experience with brand tracking, media monitoring, and performance reporting.
• Demonstrated success in developing and executing integrated marketing and communications strategies that drive growth and engagement.
• Experience working with executives, boards, and cross-functional teams in a nonprofit or mission-driven organization strongly preferred.
• Strong background in digital marketing, PR, content strategy, and brand management.
• Hands-on experience with marketing automation platforms, CRM systems, and analytics tools.
• Excellent written, verbal, and presentation skills with the ability to adapt messaging to diverse audiences.
• Strategic thinker with the willingness to roll up sleeves and execute.
• Collaborative leader who thrives in a small, resource-conscious organization.
• Strong project manager who balances priorities, deadlines, communicates cross functionally, and has attention to detail.
• Passionate about the mission of Girl Scouts and committed to fostering positive community impact.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Flexible work from home options available.