Associate Director, Events Marketing

Associate Director, Events Marketing

The big picture : Axios is dedicated to providing trustworthy, award-winning news in an audience-first format. We are looking for an Associate Director of Events Marketing to join our Growth team.

Why it matters : Axios Events brings this journalism to life, delivering analysis of the most consequential trends shaping our world. The Associate Director, Events Marketing will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Live.

Go deeper : As part of the Growth team at Axios, you'll be collaborating with the Axios Live team to develop compelling promotions for major industry events. Responsibilities include :

• Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in our event offerings
• Leveraging paid and organic channels such as email, house ads, social media, and content marketing.
• Partnering with the Events team to develop plans and messaging, and monitor campaign results.
• Collaborating with Audience Development to post on Axios social media accounts.
• Initiating and managing A / B tests to improve conversions and engagements in the registration flow.
• Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads.
• Creating and deploying marketing emails to attract event registrations.
• Working closely with other Growth team members on cross-promotions, the Product / Tech team on organic acquisition, and the Analytics team on reporting and analysis.
• Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns.
• Occasional travel to support event media capture and promotion.

Worthy of your time : The ideal candidate has an entrepreneurial spirit, a passion for Axios' mission, and the following skills :

Starting salary for this role is in the range of $76,000 - $105,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation and benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

What Axios brings to the table besides salary :

Equal Opportunity Employer Statement

Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.