Senior Director of Product Marketing (Winston-Salem)

Senior Director of Product Marketing

About the Company

Prominent provider of enterprise software

Industry

Computer Software

Type

Privately Held

About the Role

The Company is seeking a Senior Director of Product Marketing to lead the go-to-market (GTM) strategy for its diverse B2B SaaS product suite. The successful candidate will be responsible for overseeing the development of marketing strategies and campaigns that align with business objectives, managing a team of product marketers, and ensuring effective messaging. This role involves owning the global product marketing strategy across complex product lines, balancing long-cycle enterprise GTM motions with digital-led growth strategies, and coordinating closely with cross-functional teams to ensure the success of product launch activities. The ideal candidate will have a deep understanding of customer needs and personas, be adept at guiding content strategy, and have a proven track record of directly impacting revenue through sales initiatives.

Applicants for the Senior Director of Product Marketing position at the company should have a minimum of 15 years' experience in leading a B2B product marketing group, with a focus on complex product portfolios. The role requires expertise in GTM strategy, pricing, market research, and sales enablement, as well as a strong background in managing global teams. The candidate must be a hands-on, pragmatic leader, capable of fostering a culture of engagement and continuous improvement. A Bachelor's degree in marketing or a related field is required, with an MBA preferred. The role demands an innovative strategist with excellent communication skills, who can effectively convey messaging and is adept at market analysis. The candidate should be a professional capable of navigating complex corporate structures and fostering accountability at all levels.

Travel Percent

Less than 10%

Functions

• Product Marketing