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Sr Director, Field Execution - Wholesale
Sr Director, Field Execution - WholesaleCuraleaf • Stamford, CT, United States
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Sr Director, Field Execution - Wholesale

Sr Director, Field Execution - Wholesale

Curaleaf • Stamford, CT, United States
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Title : Sr Director Field Execution - Wholesale

Location : Stamford, CT

Job Type : Full-Time | Travel 25-40%

About the Role : The Sr. Director of Field Execution - Wholesale leads all direct engagement between Curaleaf brands, third-party dispensary partners, and their shoppers. As wholesale continues to evolve into a vital and dynamic growth channel, this role is central to accelerating brand presence and driving in-market relevance for the Curaleaf portfolio.

Leading a national field activation team across all U.S. sales regions, this senior leader brings to life high-impact brand programs-from trade shows and regional awareness campaigns to in-store activations that shape shopper behavior and strengthen brand loyalty.

We're looking for a strategic, commercially minded marketing leader with exceptional field execution experience-someone who blends creativity with precision and thrives in fast-moving, highly regulated industries. You'll navigate diverse markets, collaborate cross-functionally, and drive measurable results that move both the brand and business forward.

What You'll Do :

Regional Marketing Strategy & Execution

  • Design and implement national and regional marketing programs aligned with sales and brand objectives.
  • Translate brand strategies into actionable in-market activations across retail and event channels.
  • Maximize regional budgets to ensure efficiency and reach.

Channel, Outlet & Event Activation

  • Lead development of in-store programs, merchandising solutions, and point-of-sale materials.
  • Partner with sales and wholesale teams to ensure consistent brand presence and flawless execution.
  • Oversee local events, pop-ups, trade shows, and large-scale brand activations.

    • Cross-Functional Collaboration

  • Serve as the key liaison between field sales and marketing teams.
  • Collaborate closely with sales, brand, and compliance teams to align on regional and channel goals.
  • Ensure programming supports both brand equity and commercial success.

    • Team Leadership & Development

  • Lead, mentor, and grow a national team of field and trade marketing professionals.
  • Foster a culture of accountability, creativity, and continuous improvement.
  • Recruit and manage agency partners to ensure excellence in execution.

    • Promotions & Product Launches

  • Develop and own the annual field activation calendar across regions and brands.
  • Partner with brand and product teams to create impactful go-to-market strategies.
  • Ensure retail readiness and sales enablement for all new product launches.

    • Customer Engagement & Brand Advocacy

  • Develop and execute training programs for commercial teams and retail partners.
  • Manage customer and budtender incentive programs to build engagement and brand love.
  • Partner with influencers and local media to amplify brand presence and storytelling.

    • Compliance & Responsible Marketing

  • Ensure all activations comply with state and federal regulations.
  • Partner with Legal and Compliance on all claims, messaging, and event approvals.

    • What You'll Bring :

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 7-10 years of experience in field marketing, brand activation, or trade marketing, including agency and team leadership.
  • Proven track record of delivering breakthrough brand programs in retail and experiential environments.
  • Strong understanding of sales and marketing alignment.
  • Passion for the cannabis industry and its evolving consumer landscape.
  • Highly organized and effective at managing multiple priorities across markets.
  • Strategic and creative problem-solver with the ability to thrive in a regulated environment.
  • Skilled at leveraging local media and digital platforms to drive engagement and conversion.

    • Even Better If :

  • MBA or advanced degree.
  • Experience in cannabis, alcohol, tobacco, pharma, or other regulated industries.
  • Leadership experience within a shopper marketing or experiential agency.
  • Expertise in influencer partnerships and localized media strategy.

    • Who You Are :

  • A customer-obsessed marketer who understands how to connect brand and consumer at every touchpoint.
  • A collaborative leader who inspires teams and drives accountability.
  • A curious, creative, and adaptable problem-solver who thrives in ambiguity.
  • A strategic thinker who also loves rolling up their sleeves to make big ideas happen.
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    Director Wholesale • Stamford, CT, United States

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