Paid Advertising Specialist

A company is looking for a Paid Advertising Specialist to manage and optimize paid ad campaigns across multiple platforms.

Key Responsibilities

Plan, build, and optimize paid ad campaigns across Meta and Google, with additional platforms as a bonus

Design and produce ad creatives, and write high-converting ad copy tailored to various audiences

Analyze campaign performance and provide actionable insights while managing ad accounts and budgets

Required Qualifications

Proven experience managing and optimizing campaigns on Meta Ads Manager and Google Ads

Solid understanding of audience targeting and messaging strategies

Proficiency in ad creative design tools such as Canva, Figma, or Photoshop

Experience using AI tools for creative production and marketing workflows

Understanding of funnel stages and conversion rate optimization principles