Social Media Strategist

Richland Library is seeking to hire a Social Media Strategist at our .

Sample Duties :

• Generate, edit, produce, curate and share content in a timely manner across channels in social-friendly ways, particularly short-form video. Be responsible for conceptualization to publishing to engagement.
• Uphold and express the Library brand across all social platforms, maintaining a consistent voice and visual style that reflects our values and personality.
• Plan a social media calendar that supports and aligns with the Marketing team's overarching content calendar and identify opportunities and ideate how best to frame or design content to address various events or occurrences related to our organization’s mission.
• Participate and engage with a cross-functional Marketing department, contributing social perspective on larger strategy conversations, campaigns and future planning.
• Track and report on engagement and growth metrics across platforms, using insights to inform strategy and evolve our approach.
• Manage paid social media advertising that support key library priorities, working closely with the marketing team to align campaigns with larger external advertising efforts.
• Curate and incorporate user-generated content and community stories into the Library’s social channels.
• Foster an engaged online community by responding to comments, messages, and tags promptly.
• Capture and coordinate coverage at events, including photographing, filming, and / or interviewing when needed.
• Collaborate with staff across departments to support storytelling efforts and uncover content opportunities that tell the Library’s story.
• Build connections with followers, partners, and appropriate influencers to amplify the Library’s impact.
• Research and vet emerging social platforms and trends to ensure that the Library is reaching target customers through the proper platforms and taking advantage of the latest platform features and consumer trends.
• Follows organizational, County, and public health and safety guidelines and protocols and performs job functions in a safe manner and reports all safety hazards per established policies and procedures
• Attends and participates in staff, and professional group meetings; stays current on new trends and best practices
• Learns and consistently exhibits Richland Library’s brand promises in all interactions with customers and colleagues; provides outstanding customer service to all internal and external customers; successfully ascertains and meets the individualized needs of each customer
• May be required to work nights and weekends based on organizational needs and job requirements
• Follows the Library’s Social Media and Networking Policy, using discretion and professionalism in both official and personal activity, recognizing their role as a public-facing representative.

Requirements :

Bachelor’s degree in marketing, communications, public relations, or related discipline; supplemented by two (2) years of experience in using social media to convey an organization’s brand; or an equivalent combination of education, certification, training, and / or experience.

Location, Salary & Hours :

Where : Richland Library Main and all surrounding locations as needed.

Salary : $47,775 annually plus excellent

Hours : Monday - Friday 9 : 00 am - 5 : 30 pm with occasional evenings and / or weekends

Job Role & Level P2; Pay Grade & Salary Band : 6 (FLSA Status : Exempt)

How to apply :

Deadline : Open Until Filled. However, we reserve the right to close this posting without notice. We encourage applicants to apply as soon as possible.

No phone calls and / or in person inquiries regarding status of applications. Applicants selected for interview will be contacted by phone.