Vice President of Brand Marketing

You may have seen this job posted recently and wonder why you're seeing it again. Reading through hundreds of applications submitted by exceptionally talented people, we've learned the importance of clarity.

To some folks, “brand marketing” means launching a massive global campaign with drones, holograms, and a celebrity spokesperson. To others, it’s updating the brand book and calling it a day. It's different here. We're rooted in authenticity, fueled by optimism, and always more interested in connection than spectacle.

At Life is Good, our story begins with the two visionary founders who continue to lead our mission and shape everything we do. We’re a growing, stable brand—not chasing disruption for disruption’s sake, and not seeking a sweeping transformation. Instead, we’re focused on something more grounded and meaningful : thoughtfully, steadily, and authentically expanding our community of customers and followers who believe in the power of optimism.

Our budget, like our team, is intentionally small—but our imagination is anything but. Think of us less like a rocket ship demanding breakneck velocity and a massive stage, and more like a loved garden : planted with deep intention, grown with patience, and nurtured by people who know that meaningful growth comes from care and creativity, not chaos.

What we say and do has meaning to the people who believe that Optimism is the most powerful way to live a long, healthy, happy life. What you and your team create together must be compelling and have lasting value. It won't be easy, it won't be perfect, but it will be good.

As our VP of Brand Marketing, you’ll help us cultivate the next chapter of our brand journey—honoring the vision that started it all while finding fresh, resonant ways to share it with the world. Does your experience includes hands‑on leadership of a growing customer‑focused brand, marketing partnerships, community expansion, and creative output (social, copy, photography, graphics, and more)? We want to hear your story.

REQUIRED EXPERIENCE

• You have demonstrated measurable success in leading and growing a respected brand or brands
• You have successfully led the execution of full‑funnel marketing initiatives
• You have measurable success leveraging social media to spark conversations and grow communities
• You have effectively used consumer research to identify insights that positively impact business metrics
• You bring 10+ years of relevant experience

IMPORTANT DETAILS

Pay Transparency : We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market‑based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.co or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (10 years or less), you will see the pay range for this role.

YOUR OBJECTIVE :

To drive the growth of the Life is Good business and community through effective Brand Marketing.

YOUR JOB

Lead a large team encompassing Creative Services, Social Media, Brand Marketing, Speaking, and PR. Grow our brand awareness, community, and business.

Creative Services

Social Media

Brand Marketing

Speaking Engagements

YOUR PERSONAL ATTRIBUTES

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long‑Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non‑profit cause of your choice) and Family Time. And we have dogs.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

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