Executive Manager, Marketing Campaign Strategy (Team Lead)

Description

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Executive Manager, Marketing Campaign Strategy (Team Lead) is responsible for developing and executing marketing campaigns that guide and engage prospects and customers through every stage of their relationship with our company. This role ensures that we deliver cohesive and compelling campaign strategies that drive meaningful engagement and business results. As a player-coach, you'll lead strategy and execution for our most critical campaigns while managing and developing a team of three campaign strategists who handle lifecycle marketing across our College product portfolio. You'll develop and lead an AI-savvy campaign strategy team that knows how and when to intelligently use AI marketing tools to automate routine tasks and processes that enhance personalization, while maintaining strategic oversight to preserve our brand's authentic voice and human connection with our target audiences.

The Executive Manager, Marketing Campaign Strategy (Team Lead) translates business objectives into actionable campaign strategies that drive measurable growth and build lasting, passionate customer relationships. You'll ensure our marketing campaigns remain agile, scalable, and still genuinely human in an increasingly automated landscape. The Campaign Strategy Team Lead is accountable for positioning our marketing organization to compete effectively across today's complex, multi-channel environment while fostering a team culture of strategic thinking and tactical excellence that drives critical conversations and conversions. This role does not currently have managerial duties. This may change in the future to indirect supervision of Marketing Assistants and freelancers, based on business needs.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to :

Strategic Campaign Development & Execution

• Develop comprehensive campaign strategies for major technology platform launches and key cross-disciplinary initiatives.
• Lead end-to-end execution of high-priority campaigns from concept through analysis.
• Create campaign frameworks and playbooks that can be scaled across the College product portfolio.
• Design integrated multi-channel campaign approaches that align with customer lifecycle stages.
• Collaborate with Performance Marketing, Brand Experience, Experiential Marketing, Field Marketing, and Product Marketing to ensure effective campaign coverage and execution.
• Monitor campaign performance and make real-time strategic adjustments.

Team Leadership & Development

AI Strategy & Implementation

Cross-Functional Collaboration & Stakeholder Management

Performance Analysis & Optimization

Required Qualifications :

Preferred Qualifications :

Salary Range : $100,000 - $120,000 / year

Exemption Status : Exempt

Physical Requirements :

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - regularly, as needed

The position is eligible for remote employment, excluding the following locations : Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook , Twitter , LinkedIn or join our Macmillan Community . Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d / b / a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.