Cookware Marketing Strategy Implementation
Contribute to the implementation of the cookware marketing strategy within Groupe SEB USA, leveraging deep category expertise, strong product vision, and data-driven strategies. Your efforts will enhance our brands and products, driving profitable and consistent growth in the cookware category. This position is based in Parsippany, NJ, and offers a hybrid work environment.
Who You Are & What You'll Do :
- Conduct market analyses, define the 4P strategy and build an action plan to meet the ambitions defined for the category.
- Co-responsible for an annual budget of USD 176million.
- Drive turnover, POS & Net sales, margin, and market share performance for assigned portfolio.
- Define and manage the assortment, pricing, promotional and distribution / go-to market strategy in collaboration with the BU, sales, and Business Development teams.
- Be responsible for the product's selling story and its implementation on the various activation levers and the provision of various sales support materials.
- Define content needs for assigned portfolio clearly, differentiating content for hero products to illustrate trade-up story, and work closely with content / communication teams to drive current and new launches.
- Influence sales forecasts for current and new products with sales & demand teams, coordinate stops and launches, and build action plans related to stock shortages / overstocks in conjunction with the supply and sales teams.
- Contribute to the road to market of new product launches.
- Define and implement the category and brand strategy in his / her market based on BU strategies.
- Be the product and market expert for his / her category.
- Train teams on products and on Stackline to deliver winning products on Amazon.
- Identify needs related to category development (product offering, price, content).
What You'll Need to Succeed :
Minimum 5 years of experience with a master's degree in marketing or communication from a Business School or related faculty, or equivalent experience.Initial experience in marketing.Strong analytical and synthesis skills.Ability to propose solutions and rally support for projects.Fluent in English.Highly organized, rigorous, and autonomous.Results and business-focused with knowledge of distribution.Proficient in IT tools, especially advanced skills in Microsoft Office Suite.You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes :
Medical, dental, and vision insurance401(k) retirement plan with company matchDiscretionary BonusPaid time off and holidaysFlexible work arrangementsContinuing education opportunitiesEmployee discounts on company products / servicesWellness incentivesCasual dress codePositive work culture that values work-life balanceIn addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
Salary Range : $110,000 to $150,000 commensurate with experience.
Groupe SEB is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Additional Information :
Job Type : Permanent contractCity : ParsippanyCompany description : Close to you anywhere in the World Groupe SEB is the global reference for small domestic appliances, cookware and professional coffee with its portfolio of 35 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF. Present in 150 countries, we produce in more than 40 industrial sites and sell 11 products per second. We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30,000 employees can grow and give their best.Schedule : Full-timeGroupe SEB is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see OFCCP Equal Employment Opportunity Posters