Director, Marketing

The Director of Marketing will spearhead strategic growth and planning of JD brand marketing strategies and campaigns to deliver brand consideration across all consumer touchpoints.

This person is responsible for delivering premium consumer experiences thru both seasonal and year-long category and brand programs that engage the consumer, elevate the JD brand and drive business growth.

They will partner with the Buying team, Brand Strategy & Creative, Merchandising, Retail Marketing, Digital Marketing and Brand Partners to identify, brief and manage seasonal programs to drive growth and consideration of the JD brand. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties :

Strategic Campaign Leadership :

Plan, develop, lead, and execute seasonal marketing campaigns across digital, social, and physical touchpoints while ensuring alignment to business objectives and brand positioning.

The ideal candidate must thrive in matrixed environments—working across Buying, Creative, Digital, Retail, Finance and Merchandising.

Go-To-Market Strategy :

Orchestrate the planning and execution of integrated marketing strategies across all channels—digital, in-store, media and experiential. Ensure cross-functional alignment between buying, brand / creative, and channel teams to drive impactful results and market share growth.

Partner Marketing & Co-op :

Cultivate and strengthen relationships with third-party partners, executing co-branded campaigns and marketing initiatives that maximize JD's visibility and drive mutual growth. Negotiate co-op funding and manage the full lifecycle of partner marketing collaborations.

Loyalty Program Communication :

Partner with the Loyalty team to optimize JD’s loyalty program marketing initiatives and brand partner extensions. Utilize qualitative and quantitative data-driven insights to enhance member value and position JD in North America.

Market Insights & Analysis :

Analyze market trends, competitive positioning, and consumer insights to shape marketing strategies. Provide regular performance updates and actionable insights to leadership, using key metrics such as brand awareness, consumer acquisition, and segment growth.

Team Leadership :

Manage, mentor, and inspire a team across marketing strategy, integration and loyalty communications, fostering collaboration and driving excellence across all marketing disciplines. Set clear goals, provide regular feedback, and promote professional development to enhance team capabilities.

Required Education and / or Experience :

Bachelor’s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication. Minimum of 8 years relevant work experience required in Marketing. A solid understanding of retail, media and digital trends (cross-platform narratives, social media, experiential marketing, and mobile application) preferred. Experience in multi-vendor retailing is a plus.

Required Computer and / or Technical Skills :

Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, and PowerPoint, and Google G Suite. High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sit for more than 6 hours per shift

Use hands to finger, handle and feel

Reach with hands and arms

Talk and / or hear

Stand for up to 2 hours at a time regularly

Walk or move from one location to another regularly

Periodically may need to climb, balance, stoop, kneel, or crouch

Lift and / or move up to 10 pounds regularly and up to 50 pounds occasionally

Punctuality and regular attendance consistent with the company’s policies are required for the position.

Average work week is (40-50) hours, which can vary depending on business need.

The work environment for this position is a moderately noisy office setting.

EEO Statement :

The Finish Line, Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodations in accordance with applicable laws, including for disabilities, pregnancy, and religious practices.

Need accessibility assistance to apply?

Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)