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Marketing Manager
Marketing ManagerReaderLink • San Diego, CA, United States
Marketing Manager

Marketing Manager

ReaderLink • San Diego, CA, United States
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Description

Printers Row Publishing Group is seeking a dynamic and strategic Marketing Manager with a strong background in PR / Public Relations and Event Management to lead efforts in enhancing brand awareness, product knowledge and event production. The role involves creating and executing integrated marketing campaigns, managing media relations, organizing and executing impactful events, and fostering relationships with key B2B and B2C media stakeholders, partners, influencers and the public.

What You Will Be Doing :

Publicity / PR

  • Develop and execute PR strategies to promote brand awareness, thought leadership and positive media coverage.
  • Build relationships with journalists, influencers and media outlets.
  • Write and distribute press releases, company announcements and gift guide pitches.
  • Monitor media coverage and report on PR performance.

Event Management

  • Plan, coordinate, and execute author events, corporate events and domestic trade shows.
  • Collaborate with internal teams and external vendors to manage logistics, budgets and timelines.
  • Ensure events reflect and amplify brand identity and deliver high-quality attendee experiences.
  • Evaluate and summarize event success and carryover feedback to inform future planning.

    • General Marketing

  • Support the development of integrated marketing campaigns across digital, print and social media.
  • Collaborate with cross-functional teams including sales, design, and product for cohesive messaging across all platforms.
  • Develop and upkeep of brand and style guides for all PRPG imprints.
  • Manage the development and production of branded PRPG premiums.
  • Other duties may be assigned, directed, or requested.

    • What You Will Need :

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field is required.
  • Four (4) plus years of experience in marketing, with significant experience in PR and event planning, is preferred.
  • Strong writing, communication and storytelling skills.
  • Proven track record in media relations and successful event execution.
  • Excellent project management and organizational abilities is preferred.
  • Creative thinker with a strong understanding of branding and audience / customer engagement.
  • High degree of organizational skills is preferred.
  • Strong to advanced experience in Microsoft Excel, Word, PowerPoint, and Outlook is required.
  • Must have excellent communication skills, both written and verbal.
  • Ability to speak with all levels of the organization and outside partners.
  • Must be proficient in basic mathematics : addition, subtraction, multiplication, and division.
  • Ability to do algebra, calculate figures and amounts and apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Must be detail-oriented and organized
  • Must possess analytical abilities.
  • Must be able to multi-task, prioritize, and meet deadlines.
  • Problem solving - the individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully and maintains confidentiality.
  • The noise level in the work environment is usually moderate at low decibels.
  • Must be able to work in a fast-paced, team environment.

    • Salary : $80,000.00 - $84,000.00

    Employee Benefits Include But Are Not Limited To :

    Health Plans -Medical, Dental & Prescription

    Flexible Spending Accounts - Health & Dependent Care

    Disability, Life and Accident Insurance

    Vacation Pay & Paid Holidays

    401(k) with Company Match

    Author Events

    Publisher-sponsored Book Club

    ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, protected veteran status, or status as an individual with a disability. EOE / Minority / Female / Disabled / Veteran.

    ReaderLink is committed to recruiting, hiring and promoting people with disabilities and veterans.If you need an accommodation to assist with completing the electronic application, please email your request to [emailprotected] , or call : (708) 356-3737.

    ReaderLink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. EOE / Minorities / Female / Disabled / Veteran.

    ReaderLink is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please email your request to [emailprotected] , or call : (708) 356-3737.

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