Marketing Data Strategy Expert

We help the world run better

At SAP we keep it simple : you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Position Overview

We are seeking ahighly experienced and results-oriented Behavioral Data Model Expert with a proven track record in designing implementing and optimizing data models within complex marketing ecosystems. Expertise in leveraging behavioral data to enhance customer engagement personalize experiences and drive Account-Based Marketing (ABM) strategies. Proficient in the Adobe Martech Stack (Adobe Experience Platform Adobe Analytics Adobe Target) and adept at collaborating with cross-functional teams to ensure data integrity compliance and business alignment.

Data Strategy & Governance

• Define and lead the data strategy for capturing standardizing and modeling event interaction data within the SAP Behavioral Data Model.
• Act as the subject matter expert (SME) for key channels from a data perspective serving as the primary point of contact for all data-related stakeholder interactions and system integrations across event platforms.
• Provide actionable recommendations to enhance data quality consistency and completeness across systems.
• Evaluate and propose changes to the behavioral data model based on business needs analytical findings or evolving requirements.
• Influence schema and architecture design to ensure alignment with analytics capabilities and strategic business goals.
• Collaborate with data stewards architects and governance teams to ensure compliance with enterprise data standards.
• Perform thorough data validation to ensure event data properly populates the behavioral data model.
• Own the Behavioral Data Model for their channels and guide its evolution in alignment with business objectives.
• This role should also be capable of owning other channels in sync with the new data initiatives and will collaborate with other team members in writing requirements for implementation.
• Own the behavioral data model SLA for the assigned channels to properly serve stakeholders for their analytics needs.

Business Collaboration & Support

Data Exploration & Insight Generation

Qualifications : To be successful in this role you have :

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion

SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and / or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application please send an e-mail with your request to Recruiting Operations Team :

For SAP employees : Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency : SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 168800 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements : SAP North America Benefits .

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID : 439700 Work Area : Marketing Expected Travel : 0 - 10% Career Status : Professional Employment Type : Regular Full Time Additional Locations : #LI-Hybrid

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Experience : years

Vacancy : 1