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Senior Marketing Data Analyst (Philadelphia)
Senior Marketing Data Analyst (Philadelphia)Pond Lehocky Giordano Inc. • Philadelphia, PA, US
Senior Marketing Data Analyst (Philadelphia)

Senior Marketing Data Analyst (Philadelphia)

Pond Lehocky Giordano Inc. • Philadelphia, PA, US
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Job Title : Senior Marketing Data Analyst

Company : Pond Lehocky

Location : Philadelphia, PA (MUST BE IN THE PHILADELPHIA AREA, ROLE REQUIRES IN-OFFICE DAYS)

About Us : Pond Lehocky is a prominent law firm dedicated to advocating for clients in workers compensation and personal injury cases. We pride ourselves on our fast-paced, data-driven marketing culture and are seeking a Senior Marketing Data Analyst to help us leverage data for strategic decision-making and improved client engagement.

Position Overview : As a Senior Marketing Data Analyst, you will be an integral part of our marketing team, partnering with cross-functional teams throughout the entire lifecycle of data analysis. You will transform complex datasets into actionable insights, guiding our marketing strategies and enhancing our overall performance.

Key Responsibilities :

  • Collaborate with various teams on data science initiatives, from ideation and exploratory analysis to running experiments and building dashboards and reports.
  • Analyze complex datasets to identify trends and develop actionable insights that align with business objectives.
  • Develop, own, and manage recurring analytical and reporting processes.
  • Prepare and deliver visualizations and presentations that communicate analytic insights in a clear and impactful manner to both technical and non-technical stakeholders.
  • Proactively convey complex analytical findings, ensuring clarity and understanding across teams.

Qualifications :

  • Personal Attributes :
  • Data-driven, intellectually curious, and technically rigorous with a strong ability to communicate insights clearly.
  • Eager to learn and embrace new technologies and solutions.
  • Solid understanding of marketing concepts, including advertising, distribution, and campaign strategies.
  • A collaborative team player with a positive outlook, eager to uplift and energize those around you.

    • Key Competencies :

  • Marketing Analytics :
  • Familiarity with various marketing channels and their impact on business performance.
  • Knowledge of industry trends and best practices in marketing analytics.
  • Experience with experiment design, including A / B testing and multi-touch attribution modeling.
  • Expertise in analyzing marketing performance metrics and calculating ROI.
  • Statistical Modeling and Analysis :
  • Proficient in predictive modeling, cluster analyses, marketing mix modeling, and multi-touch attribution modeling
  • Experience with statistical software such as SQL, R, Python, and Power BI.

    • Nice to Haves :

  • Experience in data visualization and familiarity with Salesforce.
  • Knowledge of marketing research methodologies and tools.
  • Experience with : Social Media Marketing, Out-Of-Home (OOH) Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Over-The-Top (OTT) Advertising and Broadcast TV Marketing
  • Experience in developing and implementing machine learning algorithms for predictive insights.
  • Ability to translate business requirements into AI / ML models, delivering actionable insights and solutions that support strategic decision-making.
  • Strong grasp of supervised and unsupervised learning methods, feature engineering, and model performance optimization.
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    Marketing Data Analyst • Philadelphia, PA, US

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