Consumer Product Marketing Manager

Consumer Product Marketing Manager

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs and drive complex cross-company initiatives.

This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Consumer Product Marketing Manager Responsibilities

• Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we're deepening audience understanding and delivering user value.
• Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging.
• Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers.
• Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development.
• Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach.
• Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement.

Minimum Qualifications

Preferred Qualifications

$158,000 / year to $223,000 / year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.