Marketing & Social Media Manager

About Boys & Girls Clubs of Boston

Boys & Girls Clubs of Boston is a life-changing force for opportunity and empowerment, enabling young people to reach their full potential as productive citizens and leaders, inspired to make a difference in the Greater Boston community. For more than 130 years, no other youth-serving organization in Boston and Chelsea has engaged more young people and families. Learn more at bgcb.org and join us in transforming our members, our communities, our city.

Position Overview

Boys & Girls Clubs of Boston's Marketing & Communications team is raising the bar for storytelling. Our small, tight-knit team works collaboratively toward big, ambitious outcomes, with a focus on growing as professionals and getting the most out of the skills each team member brings. The Marketing and Social Media Manager orchestrates an essential component of BGCB's digital strategy : delivering first impressions of our brand that are not only memorable, but inspirational. This team member will oversee each of BGCB's social media channels, including accounts that are managed independently by colleagues across the organization. They will devise and implement a strategy, create and maintain a content calendar in close coordination with Senior Director, Marketing & Communications, and introduce new and innovative technology to drive the organization's digital presence forward.

Essential Duties and Responsibilities

Digital Marketing Strategy and Execution

• Formulate a data-driven social media strategy in collaboration with team and organizational leadership that is grounded in present-day social media best practices and has flexibility to adapt to emerging trends and directions that the industry evolves towards.
• Devise a content mix that serves each of BGCB's key audiences, telling impactful stories, providing valuable resources, and positioning the organization as a hub for impact in the community.
• Create and maintain a structured content calendar for each digital platform that incorporates key messaging with consideration to organizational happenings, current events, and seasonal events.
• Build and maintain a community on social media channels by actively finding relevant accounts to follow and engage with to solidify relationships
• Lead BGCB's Communication Ambassadors Program by facilitating relationships with each of the organization's nine site liaisons to ensure continuous posting across all independently managed content that is consistent with organizational brand standards and messaging.
• Provide on-site coverage of events during business hours, evenings, and weekends as needed.
• Identify and execute on strategic projects that will move BGCB's social media strategy forward.
• Maintain a monthly reporting process that captures key performance indicators, provides a strong basis for decision making, and can be easily understood by senior leaders in the organization.

Branding and Messaging

Organizational Support

Qualifications

Required

Preferred or Ideal

Travel

Location

Salary & Benefits

Salary (Grade 7) - commensurate with experience; along with competitive benefits and a great work environment

To Apply

Please complete an online application at Both a cover letter and resume are required to complete your application. Applications without a cover letter may not be considered. Candidates will be reviewed on an on-going basis. Please upload / attach your resume to your applicant profile as well as your cover letter.

Boys and Girls Clubs of Boston is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, religion or creed, gender, gender identity, gender expression, sexual orientation, sexual and reproductive health choices, marital status, age, pregnancy, veteran status, disability or any other legally protected status recognized by federal, state or local law with respect to employment opportunities. Please visit our website at

Consistent with the Americans with Disabilities Act, applicants may request accommodations needed to participate in the application process.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.