Social Media Specialist Job at Mint Cannabis Co. in Lansing

Social Media Specialist Location : Michigan

Pay Range : $50,000 – $60,000 (Full-Time, Exempt)

Let’s Be Blunt Cannabis isn’t just an industry — it’s a movement.

At Mint Cannabis, our brand isn’t just something people see — it’s something they feel . We’re looking for a Social Media Specialist who can amplify our voice across Michigan and beyond, creating engaging, on-brand content that connects with our community, drives engagement, and tells the Mint story.

You’ll capture our culture, products, and events — bringing Mint Cannabis to life online and in the community. From promoting new product drops and dispensary events to representing Mint at local cannabis happenings, this role is perfect for a creative, social-savvy professional with a passion for both storytelling and the cannabis space.

Ready to grow your marketing career with one of the most innovative brands in cannabis? Let’s make it happen.

What You’ll Do Develop, plan, and execute social media strategies to promote Mint Cannabis across multiple digital platforms (Instagram, Facebook, LinkedIn, etc.)

Create, edit, and post high-quality content that aligns with our brand voice and marketing goals

Collaborate with store managers, marketing leadership, and operations teams to coordinate promotional campaigns and local events

Attend and document store events, community activations, and cannabis-related gatherings throughout Michigan

Engage with followers by responding to comments, messages, and community inquiries in a professional and on-brand tone

Write, review, and distribute press releases, newsletters, and public-facing communications

Track performance metrics and adjust strategies based on analytics to maximize engagement and ROI

Build and maintain positive relationships with media outlets, local influencers, and community partners

Support public relations, branding, and event marketing initiatives across the Michigan market

Perform other marketing-related duties as assigned

What You’ll Bring 2+ years of experience in social media management, marketing, or communications (cannabis industry experience preferred)

Strong writing, editing, and storytelling skills with an eye for brand consistency

Proficiency in social media management tools and content creation platforms

Excellent communication, organization, and project management skills

Knowledge of local events, cannabis culture, and community engagement in Michigan

Ability to travel up to 75% of the time for store events, pop-ups, and activations

Must be at least 21 years of age and able to obtain and maintain a state-issued cannabis license (if required)

A creative mindset and a passion for building community through digital storytelling

Why You'll Love Mint Cannabis A work culture that’s welcoming, passionate, and built on good vibes

Opportunities for growth as we expand into new markets

Competitive pay and benefits package

Health, dental, and vision coverage

Paid time off to relax, recharge, and take care of you

Employee discounts on Mint products and merch

A chance to be part of something amaZing

A Few Things You’ll Need Ability to stand, walk, and lift up to 50 lbs during events or setup

Comfortable working nights or weekends when attending promotional events

Reliable transportation for travel across the Michigan market

Proficiency with social media analytics tools and content scheduling platforms

About Mint Cannabis At Mint Cannabis, we’re passionate about creating a premium cannabis experience — for everyone! Headquartered in Arizona, we’re a national, multi-state operator proudly serving both medical patients and recreational customers. From state-of-the-art production facilities to dispensaries that redefine the retail experience, Mint is raising the bar in every market we enter.

Our flagship location in Arizona — one of the largest dispensaries in the country — features a 24 / 7 storefront, the nation’s first cannabis kitchen offering delicious infused foods, and a drive-thru for ultimate convenience. We’re proud to offer a carefully curated menu of premium flower, concentrates, edibles, and more, designed to elevate the experience for seasoned consumers and newcomers alike.

Named “Most Innovative Medical Cannabis Dispensary” by the International Commercial Cannabis Awards, Mint Cannabis continues to grow rapidly across Arizona, Michigan, Missouri, and beyond. Our team — from budtenders to leadership — is driven by passion, education, and a commitment to helping every guest feel welcome, informed, and supported.

At Mint Cannabis, we’re not just changing the cannabis industry — we’re growing a community.

Equal Opportunity Employer Statement Mint Cannabis is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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