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Sales & Marketing Manager
Sales & Marketing ManagerWestern States Lodging & Management • Castle Rock, CO, USA
Sales & Marketing Manager

Sales & Marketing Manager

Western States Lodging & Management • Castle Rock, CO, USA
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About Bridgewater

Bridgewater : A Legacy Retirement Community is known for our warm, resident-centered "Personal Touch Culture." We strive to create an environment where residents, families, and team members feel valued and supported. We are seeking a driven and experienced Sales & Marketing Manager to lead occupancy growth, strengthen community partnerships, and represent our community with professionalism, compassion, and purpose.

Compensation & Benefits

  • Salary : $57,000 annually + bonus potential
  • Benefits : Medical, dental, vision, life insurance, and 401(k) with company match
  • Supportive, team-oriented culture
  • Professional development and long-term career growth opportunities

Position Overview

As a Sales & Marketing Manager you're the driving force behind our community's growth. You'll own the full sales cycle-from generating leads and building strong relationships to closing deals and delivering a warm, seamless move-in experience-while creating and executing strategic marketing initiatives that boost occupancy. We're seeking a high-performing, customer-focused seller who thrives on connecting with people, closing business, and making a visible, mission-driven impact. If you love results, relationships, and seeing your work make a difference, this role is for you.

Key Responsibilities

  • Respond quickly to inbound inquiries via phone, email, and web platforms.
  • Conduct engaging in-person and virtual tours for prospective residents and families.
  • Qualify leads, assess needs, and guide prospects through every step of the sales process.
  • Maintain accurate, detailed records within the CRM system.
  • Develop and execute sales strategies that meet or exceed occupancy goals.
  • Build and maintain strong referral relationships with healthcare providers and community partners.
  • Collaborate with the Executive Director and Regional Sales Director on marketing plans and outreach efforts.
  • Support on-site events and external community activities to enhance brand visibility.
  • Monitor competitive market trends and adjust sales approaches as needed.

    • Qualifications

  • Proven track record of sales success; senior living experience is preferred but not required.
  • Excellent interpersonal, presentation, and communication skills.
  • Self-motivated, goal-driven, and comfortable working independently.
  • Skilled in building rapport with diverse audiences, including families, residents, and professional partners.
  • Proficient in using computers and CRM systems.
  • Thrives in a fast-paced, customer-focused environment.

    • Join our team of change-makers : if you're a motivated sales professional eager to create impact while representing a mission-led senior living community, apply today and join the Bridgewater team!

    Job Posted by ApplicantPro

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    Sales Marketing Manager • Castle Rock, CO, USA

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