Talent.com
Analyst Ad Impact
Analyst Ad ImpactNBCUniversal • New York, NY, United States
[error_messages.no_longer_accepting]
Analyst Ad Impact

Analyst Ad Impact

NBCUniversal • New York, NY, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Job Description

Join NBCUniversal’s Ad Sales Impact team , where we partner with agencies and clients to measure campaign effectiveness and drive attribution insights across NBCUniversal’s world-class content, platforms, and properties. You’ll play a key role in cross-funnel campaign measurement (linear and digital) and collaborate with internal stakeholders, clients, and agencies to bring data-driven insights to life.

Key Responsibilities

  • Pull data from research tools, dashboards, and vendor sources to uncover campaign performance insights.
  • Support campaign attribution analyses, connecting media exposure to key brand and business outcomes.
  • Create clear, visually compelling presentations and reports that communicate results, insights, and recommendations.
  • Collaborate with internal teams and external vendors to ensure measurement elements are executed accurately, milestones are met, and deliverables are on schedule.
  • Support development of case studies and share best practices across measurement initiatives.
  • Partner with agencies and internal stakeholders to assess the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms, and properties.
  • Manage campaign setup and support client onboarding for measurement projects.

Qualifications : Qualifications

Basic Requirements :

  • Bachelor’s degree in Marketing, Communications, Media, Economics, Math, Statistics, Information Technology or equivalent experience.
  • Proficiency in Microsoft Word and PowerPoint; advanced skills in Excel (charts, pivot tables, formulas).
  • Familiarity with both qualitative and quantitative research methods (surveys, fielding, crosstabs).
  • Strong attention to detail, organization, and time management.
  • Desired Characteristics :

  • Familiarity with attribution and outcomes-based measurement approaches (e.g., multi-touch attribution, brand lift, or sales impact studies).
  • Experience at a broadcast / cable network, advertising agency, or primary research vendor.
  • Experience with qualitative & quantitative research methods; desirable : experience with measurement vendors / partners (e.g., Kantar, Innovid, LiveRamp / DataPlusMath).
  • Ability to analyze, interpret, and visualize data with a client-focused mindset, strong communication and multitasking skills.
  • Experience using SQL or similar query languages to analyze large datasets.
  • Proactive self-starter with a positive, can-do attitude and a collaborative spirit.
  • Comfortable working in a fast-paced, dynamic environment with multiple priorities.
  • Hybrid : This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

    This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range : $62,000 - $80,000

    Additional Information

    As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

    If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

    Compensation :

    $62,000-$62,000 per year

    [job_alerts.create_a_job]

    Analyst Impact • New York, NY, United States

    [internal_linking.related_jobs]
    Senior Analyst, Storytelling Analytics

    Senior Analyst, Storytelling Analytics

    The New York Times • New York, NY, United States
    [job_card.full_time]
    The mission of The New York Times is to seek the truth and help people understand the world.That means independent journalism is at the heart of all we do as a company. It's why we have a world-reno...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Sr Business Analyst - Velocity Black - AI / ML (Remote - Eligible)

    Sr Business Analyst - Velocity Black - AI / ML (Remote - Eligible)

    Capital One • New York, NY, US
    [filters.remote]
    [job_card.full_time] +1
    Sr Business Analyst - Velocity Black - Ai / Ml (Remote - Eligible).Velocity Black by Capital One provides digital concierge services to its members to help them fulfill their dreams, from instant boo...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Senior Analyst, Impact Investing - Liberty Mutual Investments

    Senior Analyst, Impact Investing - Liberty Mutual Investments

    Liberty Mutual Insurance • New York, NY, United States
    [job_card.full_time]
    Come build on our integrated platform with industry-leading talent, world-class partners, and freedom to innovate.Liberty Mutual Investments (LMI) is the investment firm for Liberty Mutual Group (L...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Digital Revenue & Yield

    Analyst, Digital Revenue & Yield

    Warner Bros. Discovery • New York, NY, United States
    [job_card.full_time]
    When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Investments - IOS

    Analyst, Investments - IOS

    Link Logistics Corp • New York, NY, United States
    [job_card.full_time]
    Link Logistics Real Estate ("Link") is a leading operator of warehouses and business parks, specializing in last-mile logistics real estate. Established by Blackstone in 2019, the company connects c...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Commerce Media

    Analyst, Commerce Media

    Publicis Groupe • New York, NY, United States
    [job_card.full_time]
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Client Success Analyst

    Sr. Client Success Analyst

    Munich RE • New York, NY, United States
    [job_card.full_time]
    Munich Re is one of the world's leading reinsurance companies with approximately 42,000 employees in over 50 locations around the globe. As an industry leader, we provide a unique opportunity to be ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Analyst, Innovative Solutions

    Sr. Analyst, Innovative Solutions

    ThinkingAhead Executive Search • New York, NY, United States
    [job_card.full_time]
    The Senior Client Solutions Analyst acts as a bridge between external clients and internal technical teams, ensuring the successful delivery of data-driven solutions within a rapidly evolving insur...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Merchant Operations

    Analyst, Merchant Operations

    Ross Stores, Inc. • New York, NY, United States
    [job_card.full_time]
    Our values start with our people, join a team that values you!.Bring your talents to Ross, our leading off-price retail chain with over 2,200 stores, and a strong track record of success and growth...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst - Strategic Initiatives and Investments

    Analyst - Strategic Initiatives and Investments

    Group1001 • New York, NY, United States
    [job_card.full_time]
    Group1001's culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst Streaming Growth Strategy

    Analyst Streaming Growth Strategy

    NBCUniversal • New York, NY, United States
    [job_card.full_time]
    The NBCU Ad Sales Growth Strategy team is responsible for driving growth opportunities for Peacock, NBCU Streaming, and the wider sales organization. Acting as strategic consultants, this dynamic te...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Investment Analyst

    Investment Analyst

    Metrics Recruitment • New York, NY, United States
    [job_card.full_time]
    This role operates at the crossroads of.In this position, you will independently identify promising projects and protocols, engage with founding teams, and develop insights into the rapidly evolvin...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Media Business Operations

    Analyst, Media Business Operations

    Publicis Groupe Holdings B.V • New York, NY, United States
    [job_card.full_time]
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Analyst Inflight Entertainment

    Analyst Inflight Entertainment

    JetBlue • Long Island City, NY, United States
    [job_card.full_time]
    Do you want to help shape the future of JetBlue's onboard digital experience - the seatback screens, Wi-Fi, and tech that make every flight uniquely JetBlue? As an. Analyst, Inflight Entertainment.Y...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst

    Analyst

    Mphasis • New York, NY, United States
    [job_card.full_time]
    The IAM Analyst plays a vital role in delivering top-tier support by collaborating across a variety of application teams. This role is responsible for application onboarding to Azure Active Director...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst II, Paid Media Experimentation

    Analyst II, Paid Media Experimentation

    Squarespace • New York, NY, United States
    [job_card.full_time]
    Squarespace is looking for an Analyst to grow experimentation for our paid media program.You will power our marketing investment strategy and optimization by running experiments, creating processes...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Analyst, Commerce Media

    Analyst, Commerce Media

    Starcom Mediavest Group Germany Gmbh • New York, NY, United States
    [job_card.full_time]
    Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by lev...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Financial Analyst Commerce

    Sr. Financial Analyst Commerce

    Twitch • New York, NY, United States
    [job_card.full_time]
    Twitch is the world's biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]