Marketing Operations Strategist

Marketing Operations Strategist

We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including : SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life :

The Marketing Operations Strategist is a detail-oriented problem solver with a passion for optimizing marketing technology and processes to drive revenue impact. This role manages and enhances lead capture, nurture, and funnel progression by refining Marketing Automation Platforms, ensuring data integrity, and developing scalable marketing operations strategies. Responsible for HubSpot setup, integrations, cleanup, and optimization, as well as broader CRM and marketing operations improvements, this individual combines technical expertise with strategic thinking to elevate campaign effectiveness and maximize MarTech investments for B2B clients.

Responsibilities :

• Setting the foundation for Marketing Operations excellence
• Manage and perform HubSpot setups
• Clean up existing Marketing Automation Platforms / CRMs and continue to ensure they operate cleanly and efficiently
• Ensure any native platform integration syncs are accurate and clean
• Strategize sales and marketing alignment automation within the Marketing Automation Platform / CRM
• Lead program strategy and implementation including target audience builds (ie. ICP criteria and decision-maker makeup), list segmentation, lifecycle funnel automation, workflow development, and lead scoring model creation
• Optimizing and expanding existing Marketing Ops setups
• Build various reports and dashboards that showcase different marketing success metrics
• Lead qualification automation optimizations
• Campaign structure, creation, & SOPs
• System troubleshooting & additional customizations
• Additional custom reports & dashboards
• High-level sales operations processes and functions within the CRM
• Sales performance & activity reports
• Operational and day-to-day SOP creation for CRM utilization and clean data entry
• Support internal growth of the Marketing Ops Department
• Assist with developing our product offering, identify opportunities to improve the department, and actively share insights with the team
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements :

Salesforce Integration

MITs (Most Important Things) :

Benefits & Perks :

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.