Dir., Consumer Insights

Job Description

What You'll Be Serving Up :

You are a leader in the KFC US marketing organization, driving critical insights and special projects that shape innovative strategies, prioritize the voice of the consumer, and deliver breakthrough business outcomes. Your mission will be to ensure the consumer is at the center of all we do - gleaning critical insights to drive action for the organization.

Responsibilities

Here's How You'll Spice Things Up :

Owning KFC US' insights strategy and execution

• Transform all aspects of the customer experience and marketing activations by setting and executing KFC US' insights strategy across market, consumer, marketing communications, digital, and sensory intelligence :

Consumer insights : Ensure KFC US stays consumer-centric, maintaining a robust view of our consumer segments, need states and preferences, etc. to drive our strategies, innovation, and positioning.

Driving special projects (e.g., Project Lasso) that transform our brand experience

Infusing insights across the organization and orchestrating consumer-centric work across function

Leading and inspiring your team

Qualifications

What You Bring to the Table :

Bachelor's degree in Business, Marketing, or related field required; MBA preferred.

Experience :

12+ years of relevant work experience with Bachelor's, 10+ years with Master's.

Skills :

Mindset

Salary Range : $165,000 to $185,000 annually + bonus eligibility + stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

About Us

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world's largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company's restaurant brands - KFC, Pizza Hut and Taco Bell - are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.