Paid Search Strategist

QRY 101 Paid Search Strategist

Hey there! We're QRY, a media-buying agency that specializes in scaling e-commerce brands. We know the ins and outs of paid media, use sophisticated data analytics, and employ a full-funnel marketing strategy to help brands reach their most valuable consumers. We're not just any company - we're driven, innovative, and all about creating a happy environment where people love what they do.

We're looking for a Paid Search Strategist to join our rapidly growing team. The Paid Search Strategist will be responsible for developing, implementing, tracking, and optimizing paid search campaigns across multiple clients.

If you have experience leading and managing search / SEM budgets for retail and ecommerce brands, this could be a perfect position. You should have a strong understanding of how platforms, especially Google AdWords and Bing Ads, work and can be optimized and how to confidently communicate complex strategies and analytic results in an easy-to-understand manner. Last but not least, you should be independent, ambitious, driven, intellectually curious, and have a good sense of humor.

Sound good so far? Great! Let's learn more about what the role involves

Your Day-to-Day

This role involves successfully managing client campaigns in the digital advertising space across 4 main sectors :

• Search Strategy :
• You'll plan, book, and optimize paid search campaigns (i.e. Google AdWords, Youtube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
• You'll strategize and implement A / B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
• You'll advise on paid search strategies, rationales and plans to meet client goals.
• You'll keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• With support from Associate Directors, you'll manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• Performance :
• You'll scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You'll act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• Reporting + Forecasting :
• You'll enthusiastically present reports to clients highlighting the performance of your channels, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps.
• You'll complete a monthly forecast for respective channels based on budget and / or revenue goals.
• Cross Channel Strategy + Collaboration :
• You'll collaborate with the other media and creative agency team members to ensure creative specifications of negotiated plans are met.
• You'll consistently identify cross-channel strategies / collaborations with clients to improve performance.
• You'll effectively communicate with clients on teams' capabilities and opportunities and proactively offer solutions for ad hoc issues.