Marketing Director

Our client in the B2B space is looking to hire a full time Director of Marketing to join their team!

The Director of Marketing will be responsible for developing and executing comprehensive demand generation strategies to drive leads, pipeline and revenue growth through tools such as HubSpot. This leadership role will oversee a small marketing team and ensure alignment with the company's business objectives and growth targets.

This is a full time, direct hire position! The team works on site 3 days per week from their office in Plano, TX.

Key Responsibilities

• Develop and implement strategic marketing plans to achieve company objectives and drive revenue growth.
• Lead and mentor the marketing team, fostering a collaborative and results-oriented culture.
• Oversee the creation of marketing campaigns across various channels, including digital, automation and CRM
• Establish A / B testing and analytics protocols using tools like SQL, Google Analytics, Excel and BI platforms
• Utilize HubSpot for marketing automation, segmentation and workflows and other marketing automation tools to streamline processes and enhance lead generation efforts.
• Collaborate with cross-functional teams, including sales and product development, to ensure marketing strategies support overall business goals.
• Analyze market trends and customer insights to inform strategy and optimize marketing efforts.
• Manage the marketing budget and ensure effective use of resources to maximize ROI.

Qualifications