Website Digital Strategy Director

Description & Requirements

Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence.

This is a hybrid role requiring both strategic leadership and hands-on management of our web platform.

The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience.

Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities :

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics / GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508 / WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.

• The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs

Essential Duties and Responsibilities :

In addition to the overall structure and feel of the website, governance includes requirements like ADA / Section 508 accessibility.

Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.

Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers.

Work with developers and teams to lead development of custom website features and functions to enhance the website experience.

Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot).

Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity.

Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.

Implement A / B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization.

Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.

Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists.

May also lead through influence of other teams / departments.

Typically responsible for creating workforce and staffing plans for department / unit to ensure availability of human capital necessary to accomplish departmental business results.

May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines.

May assist with website code updates when needed.

Minimum Requirements

EEO Statement

Maximus is an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment.

Annual salary is just one component of Maximus's total compensation package.

Other rewards may include short- and long-term incentives as well as program-specific awards.

Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off.

Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience.

An applicant's salary history will not be used in determining compensation.

Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Accommodations

Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment.

If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at applicantaccommodations@maximus.com.

Minimum Salary

138,380.00

Maximum Salary

187,220.00