Social Media Coordinator

Reports to : Director

of Strategy and Creative Digital Marketing

With

a projected 1,000 cafes in the United States by 2030, Paris Baguette is one of

the fastest-growing neighborhood bakery cafés in the world. Our vision is to

reestablish the neighborhood bakery café as the heart of the community around

the world. Paris Baguette’s mission is to bring expertly crafted baked and

brewed goods through a warm and welcoming bakery café experience that delivers

joy to everyone.

If

you are someone who has heart, wants to spread joy, nourish community and is

ready to rise to the occasion, we are looking for you to join our growing team!

WHAT WE ARE HUNGRY FOR

We

are seeking a Social Media Coordinator who will support Paris Baguette’s social

media platforms and influencer campaigns. This individual will be responsible

for day-to-day organic social platform management, content creation, influencer

task management and social listening. They’ll support the strategy & approach

for social media platforms including Meta, TikTok, X, Threads, and other

emerging platforms.

KNOWLEDGE AND

• Support the Paris Baguette Social Media strategy

to strengthen our approach to organic content creation, engagement and

followers.

reels, videos and stories to Meta, TikTok, X and others using platform

appropriate messaging, music and brand voice.

(both US and CA) for Paris Baguette social media platforms.

content including original video and photography captures.

re-share share across Meta stories to further engagement.

and partnering brands to further grow our social following.

maintaining a consistent brand voice in filtering guest concerns to consumer

care manager as needed for further additional follow-up.

measure engagement, followers, and platform growth.

with relevant brand content for Instagram and TikTok.

café communication and gift card coordination.

for LinkedIn posts.

decks.

WHAT YOU

NEED TO HAVE

Public Relations or Communications, preferred.

Media / Influencer Marketing

TikTok, X and Threads

adaptive, upbeat, open and visible work style portfolio.

organizational and communication skills with the ability to effectively balance

priorities and deliver results in a fast-paced, ever-changing, and highly

entrepreneurial environment.

is a gift! Ability to provide constructive feedback and recognition to every

member of the organization, along with Franchisees, to ensure we have an open

and transparent culture of high-performance standards.

emotional intelligence with the ability to work with, and support diverse teams

by being highly empathetic, intuitive, self-motivated, and driven.

Win! Must be a team player who fosters a collaborative and engaged teamwork

environment.

Brand Ambassador, with an excellent knowledge of and commitment to Paris

Baguette’s Mission, Vision, Brand Values and Culture.

SWEET

BENEFITS