Marketing Director Job at Nashville Public Radio in Birmingham

Director of Marketing We are seeking an innovative, strategic, and results-driven Director of Marketing to lead the development and execution of our company’s marketing vision. This senior leader will oversee all aspects of marketing, from customer and employee engagement strategies to brand management, digital presence, and event execution. The ideal candidate is a dynamic communicator and creative strategist who thrives on building meaningful connections between our company, our clients, and our employees.

Key Responsibilities Strategic Leadership

Develop and implement a comprehensive customer marketing strategy aligned with the company’s business goals.

Conduct formal market analysis to identify emerging market and customer trends and translate insights into actionable strategies.

Define and monitor key performance indicators (KPIs) to measure marketing effectiveness and drive continuous improvement.

Oversee the Marketing Department , providing guidance, mentorship, and professional development to team members.

Draft, maintain, and continuously enhance Marketing Standard Operating Procedures (SOPs) to ensure consistency and efficiency.

Brand & Communications Management Lead all aspects of brand strategy and communication , ensuring consistent messaging across all channels — website, email, newsletters, social media, and print.

Manage and elevate the company’s digital and social media presence , expanding reach and engagement through thoughtful content and storytelling.

Oversee the development of proposals, presentations, and collateral for customers and business development initiatives — directly managing or guiding third-party design vendors as needed.

Serve as the brand guardian , maintaining integrity and cohesion across marketing materials, campaigns, and communications.

Employee & Recruiting Marketing Develop and implement an employee engagement and internal marketing strategy to improve connection, culture, and retention across corporate and project teams.

Partner with the Personnel Department to design and execute a compelling recruiting marketing strategy , strengthening the company’s employer brand and attracting top talent.

Events & Partnerships Plan and execute company and industry events , including conferences, internal events, and on-site publicity activities.

Travel as needed to project locations to manage marketing initiatives and represent the company at client or public events.

Build strong relationships with clients, vendors, and cross-functional teams to ensure seamless campaign execution and collaboration.

Innovation & Continuous Improvement Stay ahead of marketing technology and methodology trends , identifying and implementing tools and techniques to elevate marketing performance.

Actively contribute to management and client meetings , providing marketing insights that support organizational strategy.

Maintain the highest level of confidentiality in handling client and personnel information.

Qualifications & Experience Minimum 7–10 years of progressive marketing experience , with at least 3–5 years in a leadership or managerial role .

Proven ability to develop and execute high-impact marketing strategies across diverse audiences.

Exceptional interpersonal and communication skills , with the ability to build rapport and influence at all levels.

Demonstrated experience managing third-party vendors , especially in content creation, digital marketing, and event planning.

Impeccable writing, editing, and storytelling skills , with an eye for detail and creativity.

Strong project management and organizational skills , with the ability to prioritize and execute multiple initiatives simultaneously.

Proficiency in social media platforms (Facebook, Instagram, LinkedIn, X / Twitter) and marketing tools such as PowerPoint, Excel, Photoshop, and Illustrator.

Experience in website management, presentation design, and newsletter development is preferred.

Bachelor’s degree in Marketing, Communications, or a related field required; Master’s degree a plus.

Why Join Us As Director of Marketing, you’ll have the opportunity to shape the narrative and drive the voice of the company , leading a talented team to create meaningful connections with our clients, partners, and employees. You’ll be part of a collaborative leadership group that values creativity, innovation, and measurable results — making this an exciting role for a marketing leader ready to make a lasting impact.

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