Market Research Analyst

Market Research Analyst

The Market Research Analyst will play a critical role in gathering, analyzing, and interpreting data to guide product development, brand strategy, and go-to-market decisions. The ideal candidate has experience using AI-enabled market research tools, Qualtrics or similar survey platforms, and is highly skilled at translating insights into actionable recommendations through clear, well-structured reports.

Will have strong analytical skills with the ability to interpret large datasets and distill insights into actionable recommendations, a demonstrated ability to create professional reports and presentations for executive-level audiences, and excellent communication and collaboration skills.

Minimum Requirements :

• Education : Bachelors degree in Market Research, Business, Data Analytics, or a related field (Masters preferred but not required).
• Experience : 3-5 years of market research experience in a corporate, consulting, or agency environment.
• Proficiency with Qualtrics (or other leading survey software such as SurveyMonkey, Alchemer, etc.).
• Familiarity with AI-driven research tools (e.g., text analytics, predictive modeling, data visualization).
• Experience with energy, technology, or industrial sectors preferred.
• Knowledge of AI-based market research tools for data exploration, synthesis and reporting a plus.
• Knowledge of statistical analysis tools (e.g., SPSS, R, Python, or similar) preferred.
• Familiarity with market sizing to determine market share : Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) a plus.
• Familiarity with advanced quantitative methods (choice-based conjoint, segmentation, regression, forecasting) preferred.
• Experience working in cross-functional teams with product managers, engineers, or marketer a plus.

Travel : 10% Work Schedule : This position works between the hours of 7 AM and 5 PM, Monday-Friday. Works a sufficient schedule to meet the expectations of the role.

Key Responsibilities :