Director, Product Marketing (HealthTech)

Director Of Product Marketing

AssistRx is a leading healthcare technology company specializing in patient-support solutions that connect patients, providers, and life-science companies for faster, more coordinated access to therapy. Our platform combines advanced technology with personalized support to simplify complex specialty-medication journeysimpacting the lives of millions of patients every year.

The Director of Product Marketing will define, lead, and execute the go-to-market (GTM) strategy for AssistRx's portfolio of technology and patient-support solutions. This leader will bridge product management, marketing, and commercial teamsensuring every product launch, positioning statement, and sales enablement asset clearly communicates AssistRx's value and drives adoption.

This is a strategic, hands-on role ideal for a data-driven storyteller who thrives in a high-growth healthcare-tech environment and knows how to translate complex capabilities into compelling market narratives.

Key responsibilities include :

• Develop and own GTM strategy : Lead product positioning, messaging, pricing, and launch planning for AssistRx's patient-support and specialty-pharma solutions.
• Market Intelligence : Analyze competitive landscape, customer insights, and emerging trends to inform strategy and identify whitespace opportunities.
• Sales Enablement : Build tools, decks, and training programs that empower the sales organization with strong product narratives and differentiated messaging.
• Content and Campaign Development : Partner with marketing communications to deliver high-impact materialswhite papers, case studies, landing pages, videos, and thought-leadership campaigns.
• Cross-Functional Collaboration : Work closely with Product Management, Sales, Client Success, and Data & Reporting teams to align market feedback with roadmap priorities.
• Performance Tracking : Measure campaign performance and product-marketing ROI using KPIs such as adoption, engagement, and lead conversion rates.