AVP, Client Marketing, Healthcare

CareCredit Vision Specialty Market Leader

CareCredit, the Health and Wellness credit card owned by Synchrony Financial, is seeking a flexible client marketing leader to accelerate growth in our CareCredit Vision specialty market. CareCredit provides flexible patient financing solutions to over 12M+ cardholders and a network of over 285K+ providers and retail locations. This role is tailored specifically to helping grow client partnerships in the Vision industry including large retailers, associations, buying groups, and providers, while working cross-functionally to develop customer-first marketing strategies to acquire new cardholders in optometry and ophthalmology practices, enabling consumers to access the eye care products and services they need.

In this role, you will partner with clients, internal sales, analytics, and lifecycle marketing teams to develop and execute innovative B2B and B2B2C marketing strategies and campaigns designed to :

• Acquire and engage vision care provider practices
• Drive patient applications and usage of the CareCredit credit card
• Expand market share and brand awareness across the vision industry

Working primarily within the Vision market, you will leverage data-driven insights to optimize campaigns and grow CareCredit Vision's presence in a fast-paced, rapidly changing environment.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Key Responsibilities :

Who You Are :

You're a bold, curious marketer who paves their own way. You're an expert at diving into the 'why,' continuously learning about the deeper meaning of what's happening around you. You are quick to act, extremely organized, and thorough. You enjoy managing multiple projects without missing a beat and bring a can-do attitude to everything you do. You're comfortable adapting quickly and take ownership to drive meaningful results.

Qualifications / Requirements :

Desired Characteristics :

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Our Commitment :

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group : Marketing