Head of Influencer Marketing (Detroit)

Head of Influencer Marketing

About the Company

Popular e-commerce platform offering health & wellness products

Industry

Internet

Type

Privately Held

About the Role

The Company is seeking a Head of Influencer Marketing to spearhead the development and expansion of its influencer and creator partnerships. The successful candidate will be responsible for creating and executing a comprehensive influencer marketing strategy that is in line with the brand's goals and business growth objectives. This role requires a strategic leader with a proven track record in influencer marketing, particularly in the lifestyle, wellness, or CPG categories, and a strong focus on performance-driven campaign management. Key responsibilities include leading a small team, collaborating with cross-functional teams, and building scalable ambassador programs to drive brand awareness, engagement, and growth.

Applicants for the Head of Influencer Marketing position at the company should have a minimum of 7 years' experience in influencer or social marketing, with at least 3 years in a leadership role. The role demands a candidate with a deep understanding of influencer platforms, content trends, and performance metrics, as well as excellent leadership, communication, and relationship-building skills. A data-driven mindset and a passion for health and wellness are essential, as the role involves tracking campaign performance, providing insights, and identifying new opportunities in the influencer and creator economy. The ideal candidate will also have a strong network within the influencer community and a collaborative, growth-oriented mindset.

Hiring Manager Title

President

Travel Percent

Less than 10%

Functions

• Marketing